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Reasons Why Business Intelligence is the New BFF of All Online Marketers

January 25, 2016 by Ryan Kidman

The main purpose of business intelligence is to analyze large quantities of data – both quantitative and qualitative –in order to get an in-depth insight about your customer’s thought and behavior process. This system is particularly useful for online marketers since they do not make face-to-face contact with their customers. By using the following business intelligence strategies and tools, you will be able to understand why your customer acts in a particular way and how to change your products accordingly.[read more]

WEF Davos 2016: Top 100 CEO bloggers

January 24, 2016 by Urs E. Gattiker

It's time to do an encore of WEF Davos 2015: Top 100 CEO bloggers.[read more]

Change Your Business One Metric At A Time

January 23, 2016 by Bill Franks

Change is hard for most organizations and individuals. Change that goes against historical cultural norms is even harder. In today’s fast moving business world, organizations have to change at a more rapid pace than ever before. Within the company I work for, we are going through a lot of change right now and I see it at many clients I meet with as well. While it may be difficult, change is possible. In many cases, taking a measured, steady approach to change can be more successful than pushing for massive, immediate change.[read more]

Wise Practitioner – Predictive Workforce Analytics Interview Series: Lisa Disselkamp and Tristan Aubert at Deloitte

January 22, 2016 by Eric Siegel

In anticipation of their upcoming Predictive Analytics World for Workforce conference co-presentation, Predictive Analytics Unlocks Sustainable Cost Reduction In Hourly Workforce, we interviewed Lisa Disselkamp, Director at Deloitte, and Tristan Aubert, Senior Lisa Disslekamp imageConsultant – Advanced Analytics & Modeling at Deloitte.[read more]

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The Beginner's Guide to Hadoop

January 22, 2016 by Jared Jaureguy

It’s strange to think that something named after a toy elephant could become so influential within the tech community, and yet that’s exactly what has happened with Hadoop.[read more]

4 Ways to Increase the Security of Wearable Devices

January 21, 2016 by Kyle Cebull

iStock_000077380897_Small As the Apple Watch and other Smart Watches gain momentum, we’ve seen increasing adoption in the business world. These wearable devices have done a lot for the productivity of employees. But a concern that must be raised is what security gaps exist in these devices? Hackers are always looking for ways to infiltrate company networks and data, and wearables are just one more opportunity for them to find a hole or weakness. Without a doubt, because of their access into e-mail, there are certain precautions that must be taken to ensure that company information cannot be compromised. Here are a few ways to increase the security of wearable devices.[read more]

In-House vs. Outsourced Call Centers: What to Choose

January 21, 2016 by Deepanshu Gahlaut

The Internet has also provided the option to outsource the call center services. This frees the company from managing an in-house call center staff and focus on other parts of the organization. Outsourced call center service providers are becoming really popular these days. Still it's not a decision that can be taken lightly. While these outsourced centers are more affordable, they often end up being negligent in quality control so many companies are staunch believers in having on-site call center staff even if it becomes cost ineffective, not willing to risk their brand’s reputation.[read more]

3 Powerful Data Presentations That Inspired Genuine Change

January 20, 2016 by Richard Thelwell

They say a picture is worth a thousand words. In our latest blog we look at 3 powerful data presentations that inspired genuine change.[read more]

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Hiring a Data Scientist? Machine Intelligence Can Help

January 19, 2016 by Scott Howser

As data scientists are all the hype right now, many companies are hiring them without knowing how to best utilize their skills. This leads to a huge expense and a waste of resources. It’s the classic “if it’s not broke, don’t fix it” mentality. Businesses need to know why—even if—they need a data scientist and know what they’re looking to get out of the investment before bringing one on board.[read more]

Long Term Financial Planning with Financial Data Analytics

January 18, 2016 by Sarah Smith

Big data is a statement that covers all information processing and gathering on a macro scale. With so much data flowing, a common thread is needed for actionable insights that are based on inputs. For online businesses, user behavior analytics and marketing are two sources of information, which trigger the need for taking action. Without efficient data optimization, there is poor use of money. It is due to the poor retention and lost conversations. Big data without action and insights becomes numbers without any real purpose. Most international online companies use big data to make improvements on customer, conversion marketing and website designs.[read more]

How Big Data is Changing the World of Soccer

January 18, 2016 by Jure Rejec

Did you know that athletes are not only monitored by cameras on stadiums, but also by many quirky devices such as accelerometers, heart rate sensors and even local GPS-like systems? Indeed, Big Data and modern technologies are currently revolutionizing sports and even powering the Fantasy Sports industry.[read more]

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The Advantages of Data Visualization for Business

January 18, 2016 by Ryan Kidman
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Understanding the data in front of you is pivotal in not just understanding it but also planning and implementing it in the future. Data visualisation allows us to see trends, patterns and changes clearly and understand what changes to make. However, there are even more advantages and we’re going to take a look at them in this piece.[read more]

Unintended Effects of Adblockers

January 18, 2016 by Brigg Patten

Nothing of quality in life is free. Most would agree with this statement. When it comes to the Internet, we have a wealth of knowledge available at our fingertips, information that would have required the investment time and money to acquire just a few short decades ago. In order for us to be able to maintain this availability, sometimes we have to pay a price.[read more]

Beginning Your Text Analytics Analysis Correctly

January 17, 2016 by Tom Anderson

At OdinText we’ve found that the best way to identify all key drivers in any analysis really, especially in customer experience management (including but not limited to KPI’s such as OSAT, Net Promoter Score, Likelihood to Return or other real behavior) is through a dual process combining a theory-driven (aka “top-down”) and a data-exploratory or data-driven approach (aka “bottom-up”).[read more]

The State of Complex Data in January 2016 [INFOGRAPHIC]

January 15, 2016 by Eran Levy

This infographic is based on independent research and surveys conducted by Ventana Research and the Aberdeen Group, and supports the notion that we have mentioned here more than once – i.e., that data complexity is on the rise. This is due to the size and number of data sources growing exponentially with each passing year due to technological advancements in data collection, storage and querying technologies, along with increased adoption of business analytics tools.[read more]