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Big Data


How big data is affecting social media metrics and Facebook ad strategies

March 4, 2017 by Elianna Hyde

Social media and big data are so interconnected that they have almost become synonymous in some circles. The fact of the matter is that most experts agree that over 90% of all data in the world has been created in the past few years, and a major portion of it has something to do with social media.From this ocean of information, over 80%...[read more]

The Enterprise Graph – From Connections To Customer Insights

March 3, 2017 by Peter Perera

Know more, sell more. That’s the bottom-line when looking to introduce graph databases into the enterprise.[read more]

How do supply chains use Big Data?

March 1, 2017 by Supply Chain Dive

Big Data may be behind a fair share of disruptions, but supply chain management is not one of them.[read more]

Where the Fog Meets the Edge

March 1, 2017 by Scott Allen

2017 will see the emergence of true fog computing and programmable/intelligent edge devices with the strongest security measures to date.[read more]

The Much-Needed Business Facet for Modern Data Integration

February 27, 2017 by Julie Hunt

Data integration has always faced complex technical issues. Obviously the technically savvy will always be needed for many aspects of data integration, and require solutions that can handle complex problems. But this approach isn't enough for what businesses need and want today from Modern Data Integration. Making room for business...[read more]


Bottoms Up! Big Data for Busier Bars

February 24, 2017 by Andrew Armstrong

From the local dive bar to the world's largest beer brands, big data empowers bar owners and brewers with information to better serve their customers, to reduce waste, and to build their bottom line.[read more]

5 questions to ask before starting a Big Data project

February 23, 2017 by Supply Chain Dive

Between the weekly reports on plant performance, supplier KPIs and inventory levels, more data may be the last thing supply chain managers want to crunch.[read more]

4 trends in how supply chains are using Big Data

February 17, 2017 by Supply Chain Dive

Big Data is a buzz phrase these days, for good reason. Using large data sets for analysis and planning purposes, those in the supply chain can react faster to changes at different points along the chain.[read more]

Google offers businesses fast access to multiple cloud databases

February 16, 2017 by CIO Dive

Google launched Cloud Spanner, a fully managed database that the company says "combines the transactional consistency of a traditional database with the scalability and performance of a NoSQL database.”[read more]

AWS CEO predicts several winners will emerge from the cloud wars

February 14, 2017 by CIO Dive

Demand for cloud services is so large that there will be "multiple successful players," though it's not clear yet who they will be, according to Amazon Web Services CEO Andy Jassy,[read more]

Practical Ways to Protect Customer Information

February 14, 2017 by Larry Alton

Protection of Customer Information Should be a Priority in 2017[read more]

Why Modern Data Integration? Core Drivers and Characteristics

February 8, 2017 by Julie Hunt

From the business perspective, modern data integration has become instrumental simply because a lot of data that can be useful to organizations has a very short shelf life. Business processes, initiatives, and other activities must be able to tap into data as soon as possible. Companies need to develop data management strategies that...[read more]

5 Metrics to Include in Your Marketing Dashboard

February 7, 2017 by Eran Levy

It’s the age of analytics, but having lots of data isn’t the same as having information you can act on. For example, checking out your visitor count and page clicks can be fun, but those numbers don’t tell you how to get more ROI out of your next marketing campaign.Setting up a marketing dashboard — whether in a standalone business...[read more]

3 Ways to Achieve IT - Business Alignment

February 3, 2017 by Annie Bustos

IT and other business units are often oil and water. They might be combined together, but they don’t mix well and tend to keep to themselves. Companies that want to compete in the fast-paced digital world need to achieve IT - business alignment. What’s required for bridging this gap is a cultural shift, where other...[read more]

Machine Learning and Artificial Intelligence in Marketing Research

February 1, 2017 by Tom Anderson

Beware These Buzzwords! The Truth About Machine Learning and Artificial IntelligenceMachine learning, artificial intelligence, deep learning… Unless you’ve been living under a rock, chances are you’ve heard these terms before. Indeed, they seem to have become a must for market researchers.Unfortunately, so many precise terms have never...[read more]