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Big Data


Twitter, the Sims, and Big Data

November 16, 2015 by Ioana Sima

One of the first rules of big data, could quite possibly be the following: there is no Big Data. That is – there is no single piece of big data research that is definitive. A research that gives you completely conclusive results, a research that does not generalize, a research piece that will be relevant in its entirety the next day after it has been drafted.[read more]


Control Business Costs with Workforce Analytics

November 16, 2015 by Sarah Smith

When something goes wrong in a company, the availability of analytics data should motivate employers to resolve quickly worker claims and take steps to address problems identified or predicted by their software.[read more]


How to Use Big Data to Improve Your Website’s SEO

November 5, 2015 by Abdullahi Muhammed

You already know you should follow SEO best practices to stay ahead of your competitors. Here are ways to use Big Data to improve your website’s SEO.[read more]


Handling the Information Overload in Marketing With Big Data

November 5, 2015 by Anand Srinivasan

A recent poll among CMOs of a number of large organizations showed that over 70 percent of those surveyed felt ill-equipped to deal with the data coming at them from all directions.[read more]


Big Data, Automation, Mobility: Keys to Growing Your Small Business

November 3, 2015 by Daan Pepijn

For many years, big data has been the darling of the big enterprise world, capturing the attention of mostly the largest of businesses, along with automation and mobility. However, small businesses cannot simply put aside the prospect of adopting new technologies in order to become even more agile.[read more]

Commercializing Big Data: Frequent Flyer Programs

November 3, 2015 by Mark Ross-Smith

I recently shared an article on how airlines are using information to individually price airfares and extract maximum value from passengers which was thought provoking and insightful for many airline industry and big data professionals. With all the overwhelming feedback and questions I received, I wanted to dig deeper into the big data world and share with you some insights and a greater understanding on one of my favourite subjects — commercializing big data.[read more]


Lookalike Audiences: How to Find and Engage Them Using Big Data

November 2, 2015 by Josh Knauer

You know your target market better than anybody. You know their age range, gender, income level, education level and just about everything else there is to know. But even armed with such targeted knowledge, you may be missing pockets of potential customers - consumers that don’t fall 100% into your “target market.”[read more]

To Query or Not to Query: That Is the Question

November 2, 2015 by Radhika Subramanian

Analysts and data scientists continue to discover new ways to store more data and make our queries run faster, but the additional complexity of more data very quickly outpaces our ability to create more and better queries. The No Query approach requires that the algorithm computes the queries and ranks them based on relevance (like Google’s page rank algorithm).[read more]


An Inside Look at How Big Data Is Changing Fleet Management

November 2, 2015 by Ryan Kidman

While you don’t hear a whole lot about it outside of the industry, big data has fundamentally and systematically changed the trucking industry forever. Over the past 18 months, new software and technology – fueled by big data – has revolutionized fleet management and given a breath of fresh air to an industry that’s critical to our country’s infrastructure.[read more]

Google’s Acquisition Spree

October 30, 2015 by Nilesh Jethwa

There is a history of partnerships and acquisitions which has made Google a truly successful technology company. Using the list of all Google acquired companies and kpi dashboard tool we illustrate Google's acquisition journey.[read more]

How to Do Data Analytic: A 101 Crash Course for CEOs

October 28, 2015 by Andrew Lamrock

You want to join the competitors and start analysing your data, but think it’s too late to ask the basic questions? Worry not, this short compendium will guide you through the basics of data adoption for your company.[read more]

Use Big Data for Property Market Research

October 25, 2015 by Sarah Smith

Market research as a business tool is important in that it enables businesses gather information about a product, a market or a service to be presented for sale on the market, the price margins, the available competition and then analyzing the information so obtained to make your own product the best and most competitive in that market.[read more]

Comparing Data Science and Analytics [INFOGRAPHIC]

October 23, 2015 by Taylor Meadows

Big data is increasingly viewed as the new currency in business—and making the most of the value it holds is the key-to-the-kingdom that organizations are seeking to optimize business results. In order to do that, they need the right experts to fill the big data gap within their organizations. But who are those experts?[read more]

How to Ensure Data Lakes Success

October 23, 2015 by Alleli Aspili

Data lakes are defined as "a massive, easily accessible, centralized repository of large volumes of structured and unstructured data". Whereas data warehouses store data from various sources in specific static structures and categories, data lakes do not classify data when they are stored.[read more]


So You Want to be a Data Scientist...

October 22, 2015 by Jonathan Buckley

The field of data science is admittedly an attractive one for people who are already skilled with computers and statistics. With big data all the rage these days, the demand for qualified data scientists is higher than it has ever been. Not only does the average data scientist command a high salary (more than $110,000), but some of the skills associated with the profession were listed on LinkedIn as the top skills that got people hired last year.[read more]