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Big Data

How Airlines Measure Loyalty Using Big Data & Analytics

July 5, 2016 by Mark Ross-Smith

An ongoing debate in the loyalty world is what type of customer is more important? One that spends big on airline tickets or one that filters millions of credit card miles through the banks?[read more]

Three Areas of Business to Optimize with Big Data

July 2, 2016 by Kyle Cebull

Data is great isn’t it? It’s nice to look at all those amazing dashboards that your business application offers you. If you’ve taken any time to analyze the data available to you, you probably have some interesting analytics on your business delivery. Whether you’re in manufacturing, accounting, customer service, or another line of work...[read more]

How to Segment Your Customer Database (Frequent Flyer Edition)

July 1, 2016 by Mark Ross-Smith

Step by step guide on implementing a customer segmentation solution - without paying millions of dollars for an enterprise platform.Customer micro-segmentation is without a doubt one of the most powerful methods for extracting value from your database, and a must for every frequent flyer loyalty program.  Segmentation...[read more]


3 Ways 3D Printing and Big Data Can Work Together

June 30, 2016 by Joe Peters

Printing in 3D has become a practical reality that has changed the way people think about production and manufacturing. Now that the technology has matured, almost everything from smartphone cases to human organs can be 3D printed. Customized products and parts made by 3D printers have empowered entrepreneurs and sped repairs in many...[read more]


Keeping Sales & Marketing Data in Order: What startups must learn from the enterprise.

June 29, 2016 by Maria Grineva

Keeping Sales & Marketing Data in Order: What startups must learn from the enterprise.Nowadays it’s hard to find a startup CEO or CTO who’s not thinking about how their company can maximize the value of its data. Yet, most of the startups I speak with are shocked to learn how much money they’re leaving on the table as a result of...[read more]

Retail Data Monetization: Are you sitting on top of a retail goldmine?

June 28, 2016 by Ajith Nayar

The majority of sales generated in the 4.5 trillion dollar US retail market is in-store and the volume of transaction data collected at various points in the trading process is immense. This data is a treasure trove of customer insight as well as product performance. While many retailers mine this data to gain specific insights into understanding their shoppers better, the possibilities that such data analysis opens up is largely untapped.[read more]

Big data analyst applications and data recovery

June 27, 2016 by Faizan Raza

When it comes to data recoverythe current best practice employed by any organization is based on two key factors; time and selectivity.  In short, IT departments respond to a disaster recovery situation as swiftly as they can to restore the most business-critical operational data they can and, at present, this does not include big...[read more]

2 Ways Big Data and Little Data Are the Perfect Couple

June 24, 2016 by Faizan Raza

Big Data is so in vogue, that it’s at risk of becoming the next “synergy”. Ah yes, all those wonderful hip words used by executives trying to show just how young and hip they are. While executives wear ball-caps to cover up their bald spot, Big Data is bandied around the Board Room. But what’s the point of Big Data if it doesn’...[read more]

Beyond Dashboards: Using Big Data to Optimize Revenue

June 22, 2016 by Kyle Cebull

As businesses continue to innovate and explore more line of business applications that can help them speed up production and boost efficiency, we’re swimming in data. Dashboards and graphics give us more insight into our business and productivity than ever before. From sales to customer service, we know exactly where we stand with a...[read more]

Enabling a Data Value Chain

June 21, 2016 by Ron Bisio

The Data Value Chain has the power to disrupt industries with new ways of thinking and doing, but it also has the ability to unify disparate business practices by putting data – knowledge – into the hands of decision makers across each workgroup or department, informing daily workflow from the simple deployment of resources, to the strategic placement of those resources, to the ultimate value those resources provide in return.[read more]

Could Big Data Play a Key Role in Fighting Terrorism?

June 18, 2016 by Faizan Raza

With the earth-shattering news that yet another pair of terrorist attacks hit both the United States and France in the past few days, it’s little wonder that people are looking for answers. How do we balance privacy concerns with national security? How are the greatest intelligence apparatuses in the world missing the large-scale...[read more]


Cloud Customer Data Management Limits and Opportunities

June 17, 2016 by Sean Mallon

The cloud has made customer data management easier than ever. It has also created some unique complications that brands need to be prepared for. Brands need to weigh their options carefully before choosing a cloud management solution.Storing Customer Data on the Cloud – the Good the Bad and the UglyIn 2009, Yale University Professor...[read more]


Role of Risk Audits: How the Cloud & Big Data have Changed Them

June 15, 2016 by Rehan Sheikh

The role of an auditor has changed rapidly over the past decade. Big data is now allowing auditors to make better decisions, while at the same time making that process more complicated. Today, future financial auditors must process a strong background and skillset in IT in order to keep up with the industry trends.Big Data Presents New...[read more]

Why a CMMS is Your Best Choice for Managing Big Data

June 15, 2016 by Lindsey Walker

Today’s managers depend a great deal on their data to make informed decisions. The analysis of data gathered from the different activities of a company’s departments help its managers make decisions that are designed to improve efficiency and deliver greater savings on cost.[read more]


Strategies to Implement Data Centre Disaster Recovery Plan in Your IT

June 14, 2016 by Rehan Sheikh

What to Do When Your Backup Data is DestroyedAccording to the book, Disaster Recovery Planning: Managing Risk and Catastrophe in Information Systems, written by Jon William Toigo, “A company that experiences a computer outage lasting for more than 10 days will never fully recover financially and that 50 percent of companies suffering...[read more]