Salesforce's marketing cloud / shutterstock
Why all the interest in marketing automation software all of a sudden? It's what I'd call the CMO opportunity. The leading enterprise trend today is focused on customer experience (CX), and the CMO is emerging as the key executive in most company's CX strategy.[read more]
Marketing budgets are now larger than IT budgets & growing faster says Gartner. By 2017, Gartner says that CMO’s will spend more on IT than CIO’s. Interesting how marketing is getting more & more dependent on technology.And yet the Marketer’s perception of internal IT is not very positive. The same Gartner survey has...[read more]
"Adding to the pressures facing the CMO today are new challenges in brand promotion and the growing impact of consumer sentiment expressed in several channels, including social media. The research found these to be the top two concerns in marketing and that 65 percent of organizations are not prepared to deal with them. My investigations lead me to agree with these findings."[read more]
Salesforce.com’s social enterprise is a big step forward from the strategy it talked about at last year’s Dreamforce, and is now focused helping companies build social profiles of employees and customers that can managed and augmented with information about the individuals from other social networks.[read more]
The moderated business community for business intelligence, predictive analytics, and data professionals.