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Be a Big Data Marketing Hero: How to Share Big Data Insights

June 24, 2013 by Aaron Aders

Be a big data marketing HERO

Product development gurus have been trying to find out what customers truly want since Paleolithic man started sharing arrowheads. But figuring out how to convert raw consumer data into actionable intelligence for market-facing teams is an ongoing challenge.[read more]


How to Use Social Listening and Conversation Analysis Software to Improve Your Marketing and PR

June 1, 2012 by Mark Willaman

Social Listening and Conversation Analysis software allows you also to analyze the broader and deeper conversations taking place online beyond just social networks, the context of these discussions, the types of people participating in these conversations and their level of engagement for a specific topic.[read more]

Three Implications for the Rise of E-Readers

September 23, 2011 by Paul Barsch

For the first time ever, sold more electronic than printed books. In other news, Kindle e-readers are flying off the shelves and one article suggests Barnes and Noble’s saving grace will be their Nook reader. What gives with this sudden transition to e-books and what are the implications of this e-reading trend?[read more]