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Marketing Automation

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Big Data Pitfalls That Undermine Marketing Automation Goals

October 31, 2016 by Rehan Sheikh

According to the Lenskold Group’s 2013 Lead Generation Marketing Effectiveness Study, 49% of businesses use marketing automation. Marketing automation allows businesses to cut costs and make better informed marketing decisions.Successful marketing automation strategies are highly dependent on big data. Brands should understand the role...[read more]

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Managing Data Tasks with Robotic Process Automation

October 10, 2016 by Rehan Sheikh

Analysts predict that by 2020, Robotic Process Automation solutions will see a compounded annual growth rate of 60.5 percent. Employers are increasingly looking to robotic software to automate many of the data tasks currently completed by humans, for clear reasons, but the process isn’t as cut-and-dry as it first appears.To understand...[read more]

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How listening to our cars will improve the driving experience

August 21, 2016 by Mahbubul Alam

Smart technology is already being used in cars, but we're just at the very beginning.  It’s a given that Over-the-Air  (OTA) software updates for both drivers and automotive OEMs will be an integral part of new cars. The total vehicles predicted to have OTA map updates for example will exceed 32 million by 2022.  New code...[read more]

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6 Ways Big Data is Entering the World of Video Marketing

August 5, 2016 by Abdullahi Muhammed

Learn how companies are using big data to help improve video marketing strategies and to learn how to improve consumer experiences.[read more]

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Keeping Sales & Marketing Data in Order: What startups must learn from the enterprise.

June 29, 2016 by Maria Grineva

Keeping Sales & Marketing Data in Order: What startups must learn from the enterprise.Nowadays it’s hard to find a startup CEO or CTO who’s not thinking about how their company can maximize the value of its data. Yet, most of the startups I speak with are shocked to learn how much money they’re leaving on the table as a result of...[read more]

Interactive Intelligence Doubles Down on Cloud Computing

March 16, 2016 by Richard Snow

Six months ago I wrote that Interactive Intelligence bases its product strategy on continued support of its three core products: CIC, CaaS and PureCloud. During a recent briefing CMO Jeff Platón made it clear that although the company continues to support all three, its main focus will be PureCloud Engage that is also certified...[read more]

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How Big Data is Changing and Influencing Internet Marketing

February 4, 2016 by Ryan Kh

As we all know loads of consumer data is created every moment through computation. Via social networking databases and GPS tracking not only is the location of individuals who use certain apps provided but also their conduct, perspectives, interest and all around needs are recorded by search engines.[read more]

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Reasons Why Business Intelligence is the New BFF of All Online Marketers

January 25, 2016 by Ryan Kh
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The main purpose of business intelligence is to analyze large quantities of data – both quantitative and qualitative –in order to get an in-depth insight about your customer’s thought and behavior process. This system is particularly useful for online marketers since they do not make face-to-face contact with their customers. By using the following business intelligence strategies and tools, you will be able to understand why your customer acts in a particular way and how to change your products accordingly.[read more]

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How Marketing Can Be Better Automated With Big Data

December 21, 2015 by Anand Srinivasan

While a lot of SaaS-based marketing automation tools have enabled such efficiency improvements in the past, the next step in this industry is to use big data and cloud computing to create a vastly improved marketing automation solution.[read more]

From Master Data to Master Graph

October 6, 2015 by Peter Perera
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Today’s CRM and Master Data Management (MDM) technologies don’t enable complete customer knowledge. In fact, they unwittingly turn customer focus into customer tunnel vision. We need an epistemic graph database - a context-aware master graph - to make possible richer, fuller customer stories and expanded 360-degree views for total awareness.[read more]

5 Ways That Qantas Is Using Data to Delight Customers and Build Loyalty

June 18, 2015 by Trips Reddy

While many retail, sports, manufacturing, healthcare and entertainment companies are already using data to improve customer experiences, the airline industry hasn’t caught up yet. But a handful of airlines are trying to change both this. By using a customer data platform like Umbel to merge web, mobile and social data from multiple sources, and training their staff to use this data better, airlines like Southwest, United and Qantas are using actionable data insights to deliver personalized customer experiences that delight flyers and build loyalty.[read more]

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Using Recommendation Engines to Reduce Subscription Service Churn

June 12, 2015 by Dave Mendle

Recommendation engines are the digital version of the pot of gold at the end of the Big Data rainbow. Imagine being able to know, in near-time, what your customers really want and when they want it. For a subscription service, the gold is even brighter: You can deliver your customers’ desires directly to them, leading to a dramatic reduction in churn.[read more]

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Redefining Loyalty Programs with Big Data and Hadoop

June 11, 2015 by Dave Mendle

A loyalty program should not be about points, rewards, or status. While these perks may attract consumers, they don’t foster loyalty. The focus of these programs should be to collect useful data that can be used to build relationships that benefit both the consumer and the brand.[read more]

All Is Not Lost: Finding Value In Marketing Attribution Data

May 15, 2015 by Bill Franks

In my last blog, I laid out some facts that call into question the extensive effort many organizations put into attributing individual customer sales to individual marketing touch points via common attribution methods. To summarize, Suresh Pillai, head of Customer Analytics & Insights for Europe at eBay, showed that all reasonable attribution algorithms led to effectively the same aggregate credit to each marketing lever and also the same credit as a random method.[read more]

How Nonprofits Like the YMCA Use Data to Maximize Community Impact & ROI

May 8, 2015 by Trips Reddy

Maximize impact.

The biggest truth about data is that it only has real value if it changes the way organizations act and think. In today’s data-driven world, having the right data can help nonprofit organizations become more transparent and accountable, helping them demonstrate to donors and members that their programs and initiatives are achieving objectives. Here’s how nonprofits like the YMCA are already using data to look for trends and insights, and even identify and find solutions to problems that don't exist yet, but might be just around the corner.[read more]