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5 Key Takeaways for Businesses from Google I/O 2015

June 2, 2015 by Kyle Cebull

Google I/O 2015.

Historically Google has been a little behind the curve with regard to gadgets, but with all their clout with YouTube, Chrome, Gmail and power over search, maps and business class storage and document solutions – they’re starting to become more relevant for business owners with regard to IT. If you weren’t aware of the Google I/O 2015 conference – this is where Google makes their big announcements.[read more]

Spice Up Your Spreadsheets: Boosting BI with Google Spreadsheets

January 14, 2015 by Eran Levy

Spreadsheets.

Google Spreadsheets isn’t as simple as you think it is, it’s actually a serious Business Intelligence asset. For those of you that may be scoffing, I’m not kidding. According to Google, more than 5 million businesses are already using the recently rebranded Apps for Work.[read more]

Smart Ways of Using Google API for Optimum Results

November 20, 2014 by Jason Bowden

Google API (Image: www.mtmpro.net)

There are many Google API services that can be used by digital marketers to their business advantage. Utilizing these APIs as web applications for digital marketing can help boost the data analytics, accuracy, compatibility and speed of your business applications with Google services.[read more]

How to Master Google Analytics

November 7, 2014 by Dave Schneider

Google Analytics.

There’s a term in the industry known as “analysis paralysis.” Sometimes this is the downfall of people who own websites. The idea behind this is that webmasters will look at their analytic data and become so wrapped up in it that they don’t know where to start so they don’t take any action at all.[read more]

Google Will Soon Favor Websites Using HTTPS Connections

August 10, 2014 by Asher Ross

HTTPS connections.

While there may be SEO benefits related to installing an SSL certificate for general use, there can be some drawbacks for webmasters of using SSL certificates. Firstly, depending on the strength of the certificate required to protect your website, the cost of implementing it can vary greatly.[read more]

Is Google Slowly Inching Into Our Homes?

June 25, 2014 by Sean Shado Shado

Google invasion?

Google is one of, if not the, most famous internet-related services provider around. It is known for innovation and top level services, earning an international array of loyal users. Yet, it is also known that around 90% of Google’s revenue is driven from advertising.[read more]

The Ever-Increasing Importance of Predictive Analytics

January 9, 2014 by Roman Vladimirov

Importance of predictive analytics/

The effect that business intelligence and analytics have had on all aspects of the business world can only be described as massive. Pretty much anywhere you look, you can find countless examples of how this trend is manifesting itself. Google is making numerous changes to its Google Analytics platform and a number of other search guidelines and algorithms, which will have a colossal impact on the operations of content creators in 2014.[read more]

How Google Applies Big Data To Know You [INFOGRAPHIC]

September 9, 2013 by Mark van Rijmenam

Google is, of course, an expert in big data. They have developed many open source tools and technologies that are widely used in the big data ecosystem. Using many different big data techniques it is capable of sifting through millions of websites and petabytes of data and to give you the right answer within milliseconds. How do they do that?[read more]

Using Google Analytics Profiles to Model Your Funnel in Salesforce

August 14, 2013 by David Hecht

Google Analytics is a great tool for understanding the top of your online marketing funnel (web site visitors). By creating multiple profiles for a single property (web site), you can focus on particular areas of your web site analytics, and more closely relate that to particular marketing efforts that affect your funnel, leads in Salesforce, and more.[read more]

What Data Do the Five Largest Tech Companies Collect? [INFOGRAPHIC]

July 21, 2013 by Mark van Rijmenam

What's Google got on you?

Big Data brings big privacy issues. Baynote has created an infographic that shows the vast amounts of different types of data collected by the five largest tech companies in the world -- Google, Apple, Facebook, Yahoo! and Amazon -- ranging from search queries, profile information to even your phone number.[read more]

4 Retail BI Lessons to Learn from Google's Nexus Fail

March 4, 2013 by Thamina Christensen

I ordered my Nexus 4 on November 30, the second release date after the original ordeal of Google having sold out worldwide in less than an hour only 2 weeks before. I paid...and waited. For a month. And I was one of the lucky ones to get it early. Here are 4 retail BI lessons we can learn.[read more]

O Knowledge Graph, Where Art Thou?

February 12, 2013 by Matthew Hurst

The web search community, in recent months and years, has heard quite a bit about the 'knowledge graph.' The basic concept is reasonably straightforward: instead of a graph of pages, we propose a graph of knowledge where the nodes are atoms of information of some form and the links are relationships between those statements.[read more]

Yahoo! CEO Marissa Mayer on Data Portabilty

February 11, 2013 by MIKE20 Governance Association
1

Speaking at the World Economic Forum in late January in Davos, Switzerland, Yahoo! CEO Marissa Mayer spoke about the benefits of data portability. In Mayer’s view, users should “own” their data and be able to easily export/remove it from one application or service and import it into another. Is she right? Whose data is it, anyway?[read more]

The "Not Provided" Search Scam

January 8, 2013 by Domenico Tassone
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It is pretty clear that if you are interested in optimizing your organic search presence, the hand that giveth has taketh away. With Google's dominant position in the search market, it essentially means that about half of your organic search keyword results cannot be understood right now. Worse, this remarkably could continue higher.[read more]

Google's Year in Local Search

December 15, 2012 by Matthew Hurst

The Google results page has gone through a number of changes this year making it easier to find and contact the places you are most likely searching for. What do you think of the new page layout?[read more]