data-driven decision making
In a recent TED talk, Scott Fraser describes how even close-up eyewitnesses can create “memories” they could not possibly have experienced. He explained an important characteristic of human memory: the brain only records bits and pieces of an event or experience. The different bits are stored in different parts of the brain. When we recall those bits and pieces, we have partial recall at best.[read more]
The companies enjoying the greatest successes with analytics are still missing many obvious opportunities to use and benefit from analytics, even though they have hard evidence of the benefits, as well as in-house expertise and other resources. If that’s going on in the cream of the crop, imagine the level of neglect among the vast majority of businesses, the ones who aren’t profiled in bestsellers.[read more]
Over the last few months on his Information Management blog, Steve Miller has been writing posts inspired by a great 2008 book that we both highly recommend: The Drunkard's Walk: How Randomness Rules Our Lives by Leonard Mlodinow. In his most recent post The Demise of the 2009 Boston Red Sox: Super-Crunching Takes a Drunkard's Walk,...[read more]
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