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5 Ways Cloud Has Revolutionized Business Success

July 26, 2016 by Rehan Sheikh

Collaboration helps businesses grow and succeed, and the cloud is an amazing and powerful collaboration tool. It’s not just for storage. It’s a multi-use business tool capable of hosting an application manager and boosting productivity. It makes sharing information an effortless task and it’s scalable, so it grows with your business....[read more]

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Ways CRM Adoption Creates Seamless Revenue Making Opportunities

July 1, 2016 by Shraddha Tewari

In order to stay in pace with the customers’ demand, businesses must administer CRM technologies to reap the maximum benefits out of customer data and create double-glazing sales number.[read more]

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Keeping Sales & Marketing Data in Order: What startups must learn from the enterprise.

June 29, 2016 by Maria Grineva

Keeping Sales & Marketing Data in Order: What startups must learn from the enterprise.Nowadays it’s hard to find a startup CEO or CTO who’s not thinking about how their company can maximize the value of its data. Yet, most of the startups I speak with are shocked to learn how much money they’re leaving on the table as a result of...[read more]

What SAP Users Think About Digital Transformation

June 13, 2016 by Timo Elliott

Last month, the US and German SAP user communities released a white paper on Digital Transformation: The SAP User Community Perspective.It’s a must-read, and speaks for itself, but here are a few highlights to give you a flavor [with my emphasis added!]What is Digital Transformation?The relentless pursuit of the conversion of...[read more]

Want To Get The Most Out of Your Salesforce CRM? Read This!

June 8, 2016 by Girish Jashnani

Salesforce CRM Software is well aligned with the business processes in your company. You can then proceed to give these objects the names of your business processes. After doing this, you can populate the CRM software with data about these processes. The role played by the Salesforce CRM adjusts over time to accommodate the changing attitudes of the customers.[read more]

Integrating the Commerce Experience: Salesforce to Acquire Demandware

June 7, 2016 by Michael Fauscette

There’s a lot of good analysis coming out on Salesforce’s announcement last week  on the intent to acquire Demandware and move into the commerce platform business. If you’re looking for some good reads, try this post by Paul Greenberg or this post from Ray Wang. I don’t intend to rehash what my colleagues have already said quite...[read more]

Next Generation of Product Information Management Empowers Digital Business

May 24, 2016 by Mark Smith

Organizations in all industries face various difficulties in managing product information. The most serious is providing complete, engaging information to consumers and customers on the internet. Newly developed products, mergers and acquisitions, changes to pricing and promotions in online commerce spur business growth, but these...[read more]

6 Tips for Integrating Business Intelligence Solutions with Your CRM

May 12, 2016 by Annie Bustos
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In the age of Big Data, companies are pushing to collect and analyze as many data sources as possible so they can enrich the customer experience and drive sales. One way to gather rich data is by integrating Customer Relationship Management (CRM) tools with business intelligence (BI) platforms. CRM provides companies with customer-...[read more]

Interactive Intelligence Doubles Down on Cloud Computing

March 16, 2016 by Richard Snow

Six months ago I wrote that Interactive Intelligence bases its product strategy on continued support of its three core products: CIC, CaaS and PureCloud. During a recent briefing CMO Jeff Platón made it clear that although the company continues to support all three, its main focus will be PureCloud Engage that is also certified...[read more]

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Are You Making Use Of Salesforce1 For Your Business

March 5, 2016 by Anand Srinivasan

Competitiveness in business is largely measured in agility today. Salesforce1 helps businesses build custom applications that cater to specific needs of the sales team or the customers.[read more]

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Managing Projects in the Cloud

December 28, 2015 by Konstantin Rabin

Managing your projects the right way is certainly a key to get the most out of the resources at your disposal. Nevertheless, many organizations fail in identifying the most useful tool. In this article we will take a look at why your company should go for a cloud-based project management tool, identify the main benefits and also check one of the greatest options.[read more]

All-Channel Marketing Is NOT Omni-Channel Marketing

November 12, 2015 by Bill Franks

I was on a panel for the news media community at the Teradata Partners conference a few weeks back. Our discussion centered upon how marketing is changing in today’s big data world. As the discussion started, something hit me like a ton of bricks. Namely, doing marketing across all channels is not at all the same as true omni-channel marketing. While it sounds like a semantic game at first, I will explain why it is much more than that.[read more]

From Master Data to Master Graph

October 6, 2015 by Peter Perera
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Today’s CRM and Master Data Management (MDM) technologies don’t enable complete customer knowledge. In fact, they unwittingly turn customer focus into customer tunnel vision. We need an epistemic graph database - a context-aware master graph - to make possible richer, fuller customer stories and expanded 360-degree views for total awareness.[read more]

How Big Data Is Changing the Way You Fly

September 28, 2015 by Mark Ross-Smith
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As airlines and frequent flyer programs gather more intelligence on your day to day lifestyle, flying and financial position - they begin to build a data profile on your interests, goals, psychometric assessment, your motivations to engage with a brand at any given every point throughout the day, what has driven you to purchase in the past – and most importantly – where your thresholds are.[read more]

5 Ways That Qantas Is Using Data to Delight Customers and Build Loyalty

June 18, 2015 by Trips Reddy

While many retail, sports, manufacturing, healthcare and entertainment companies are already using data to improve customer experiences, the airline industry hasn’t caught up yet. But a handful of airlines are trying to change both this. By using a customer data platform like Umbel to merge web, mobile and social data from multiple sources, and training their staff to use this data better, airlines like Southwest, United and Qantas are using actionable data insights to deliver personalized customer experiences that delight flyers and build loyalty.[read more]