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CRM

6 Tips for Integrating Business Intelligence Solutions with Your CRM

May 12, 2016 by Annie Bustos

In the age of Big Data, companies are pushing to collect and analyze as many data sources as possible so they can enrich the customer experience and drive sales. One way to gather rich data is by integrating Customer Relationship Management (CRM) tools with business intelligence (BI) platforms. CRM provides companies with customer-...[read more]

Interactive Intelligence Doubles Down on Cloud Computing

March 16, 2016 by Richard Snow

Six months ago I wrote that Interactive Intelligence bases its product strategy on continued support of its three core products: CIC, CaaS and PureCloud. During a recent briefing CMO Jeff Platón made it clear that although the company continues to support all three, its main focus will be PureCloud Engage that is also certified...[read more]

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Are You Making Use Of Salesforce1 For Your Business

March 5, 2016 by Anand Srinivasan

Competitiveness in business is largely measured in agility today. Salesforce1 helps businesses build custom applications that cater to specific needs of the sales team or the customers.[read more]

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Managing Projects in the Cloud

December 28, 2015 by Konstantin Rabin

Managing your projects the right way is certainly a key to get the most out of the resources at your disposal. Nevertheless, many organizations fail in identifying the most useful tool. In this article we will take a look at why your company should go for a cloud-based project management tool, identify the main benefits and also check one of the greatest options.[read more]

All-Channel Marketing Is NOT Omni-Channel Marketing

November 12, 2015 by Bill Franks

I was on a panel for the news media community at the Teradata Partners conference a few weeks back. Our discussion centered upon how marketing is changing in today’s big data world. As the discussion started, something hit me like a ton of bricks. Namely, doing marketing across all channels is not at all the same as true omni-channel marketing. While it sounds like a semantic game at first, I will explain why it is much more than that.[read more]

From Master Data to Master Graph

October 6, 2015 by Peter Perera
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Today’s CRM and Master Data Management (MDM) technologies don’t enable complete customer knowledge. In fact, they unwittingly turn customer focus into customer tunnel vision. We need an epistemic graph database - a context-aware master graph - to make possible richer, fuller customer stories and expanded 360-degree views for total awareness.[read more]

How Big Data Is Changing the Way You Fly

September 28, 2015 by Mark Ross-Smith
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As airlines and frequent flyer programs gather more intelligence on your day to day lifestyle, flying and financial position - they begin to build a data profile on your interests, goals, psychometric assessment, your motivations to engage with a brand at any given every point throughout the day, what has driven you to purchase in the past – and most importantly – where your thresholds are.[read more]

5 Ways That Qantas Is Using Data to Delight Customers and Build Loyalty

June 18, 2015 by Trips Reddy

While many retail, sports, manufacturing, healthcare and entertainment companies are already using data to improve customer experiences, the airline industry hasn’t caught up yet. But a handful of airlines are trying to change both this. By using a customer data platform like Umbel to merge web, mobile and social data from multiple sources, and training their staff to use this data better, airlines like Southwest, United and Qantas are using actionable data insights to deliver personalized customer experiences that delight flyers and build loyalty.[read more]

How Small Businesses Can Use Big Data

June 10, 2015 by Keith Tully
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As a small business owner, you may think that Big Data could not be any sort of help to you. After all, that market is for big businesses with lots and lots of resources. In reality that isn’t actually true. As a small business you can make use of Big Data in your own unique way.[read more]

13 Retail Companies Using Data to Revolutionize Online & Offline Shopping Experiences

May 21, 2015 by Trips Reddy

Shopping experience. 

According to a report by McKinsey & Company, despite the e-commerce boom, brick-and-mortar stores will still account for approximately 85% of U.S. retail sales in 2025. While slow to catch up with the digital revolution, retail brands are starting to rethink business models and leverage technology to reinvent the in-store customer experience. Interactive digital displays, touchscreens, digital storefronts, magic mirrors, virtual dressing rooms and in-store kiosks (to order out-of-stock items) are transforming how consumers interact with products in physical stores.[read more]

All Is Not Lost: Finding Value In Marketing Attribution Data

May 15, 2015 by Bill Franks

In my last blog, I laid out some facts that call into question the extensive effort many organizations put into attributing individual customer sales to individual marketing touch points via common attribution methods. To summarize, Suresh Pillai, head of Customer Analytics & Insights for Europe at eBay, showed that all reasonable attribution algorithms led to effectively the same aggregate credit to each marketing lever and also the same credit as a random method.[read more]

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Expert Speak: 6 Highlights and Lessons from the 2015 CDO Summit

May 8, 2015 by Trips Reddy

The 2015 CDO Summit.

The CDO Summit 2015 (at the Thomson Reuters office in New York City) hosted Chief Digital Officers, Chief Data Officers and other C-suite digital leaders from a range of industries including retail, finance, healthcare and technology. Organized by the CDO Club, a packed day of sessions, panels and knowledge-sharing highlighted original research, the CDO jobs landscape and the challenges faced by CDOs as they focus on digital transformation at their companies.[read more]

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5 Tips for Streamlining the Supply Chain

April 24, 2015 by Glenn Johnson

Supply chain.

Supply chain efficiency helps an organization reduce costs and speed time-to-market. Fifteen years into the new millennium, it is clear to see that advances in technology, increasing globalization and rising customer expectations have made streamlining the supply chain more important than ever.[read more]

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The Road to (Customer) Success: The First Three Months

April 21, 2015 by Don MacLennan

Road to success.

Get started on the right foot! Though it is somewhat cliche, you should definitely keep this in mind when working with a new customer. The end of a positive sales campaign doesn’t mean the journey has ended; it simply marks the beginning of a new road, one that when approached correctly, will lead to customer success. An impactful road to customer success should follow these steps in the first three months.[read more]

The Perils of Marketing Attribution

April 14, 2015 by Bill Franks

Marketing attribution.

One of the hottest topics in analytics today is marketing attribution. Attribution, for those unfamiliar, is the process of assigning credit to various marketing efforts when a sale is generated. In the modern world, this is no easy task. There are myriad ways to touch a customer today and the goal of attribution is to tease out the impact that each touch had in convincing you to make a purchase.[read more]