Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Unlocking Big Data Means Truly Understanding the Customer Journey [INFOGRAPHIC]
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Analytics > Predictive Analytics > Unlocking Big Data Means Truly Understanding the Customer Journey [INFOGRAPHIC]
Big DataPredictive Analytics

Unlocking Big Data Means Truly Understanding the Customer Journey [INFOGRAPHIC]

SocialMktgFella
SocialMktgFella
2 Min Read
big data for branding ideas
Shutterstock Licensed Photo - By zaozaa19
SHARE

End-to-end big data analytics application provider Datameer found the most prevalent use case for big data is to better understand customer analytics. With consumers now interacting with companies across multiple, measurable channels, their interactions produce data that businesses can use to better respond to and anticipate customer needs.

End-to-end big data analytics application provider Datameer found the most prevalent use case for big data is to better understand customer analytics. With consumers now interacting with companies across multiple, measurable channels, their interactions produce data that businesses can use to better respond to and anticipate customer needs.

Azita Martin, Chief Marketing Officer at Datameer relates an example of how credit card companies are now able to analyze large amounts of data as a single set – rather than in separate silos. Their insights that have resulted in a 25 percent increase in conversion rates and $3.5 million savings in yearly digital ad spend. 

By analyzing customer interaction data, businesses can accelerate customer acquisition, encourage repeat business, and improve customer loyalty by answering questions such as:

More Read

pearltrees, socializing and curating content on the web
Data-Driven Tactics to Increase Mobile App User Retention
Intelligent Enterprise: You Can Predict that R Will Succeed
Are Online Data Science Degrees Truly Inclusive?
Anderson Analytics to Receive Advertising Research Foundation Award
  • Which product features drive user adoption?
  • Defining different customer segments and different buying journeys
  • What behavior signals churn?
  • Which campaign combinations accelerate conversion?

The infographic below illustrates these types of customer analytics success stories. 

Customer Journey via Big Data
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

data analytics and truck accident claims
How Data Analytics Reduces Truck Accidents and Speeds Up Claims
Analytics Big Data Exclusive
predictive analytics for interior designers
Interior Designers Boost Profits with Predictive Analytics
Analytics Exclusive Predictive Analytics
big data and cybercrime
Stopping Lateral Movement in a Data-Heavy, Edge-First World
Big Data Exclusive
AI and data mining
What the Rise of AI Web Scrapers Means for Data Teams
Artificial Intelligence Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

big data and remote work
Big Data

Redefining Remote Work and Ensuring Productivity with Big Data

5 Min Read
challenge of self driving car
Data VisualizationExclusive

How To Solve The Data Management Challenge Of Self-Driving Cars

8 Min Read

A Swarm of Nano Quadrotors: The flying robot video you absolutely must watch

2 Min Read

2013 1H Conferences in Social Media, BI, Big Data, and Sentiment Applications

4 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence
data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?