Be a Big Data Marketing Hero: How to Share Big Data Insights

June 25, 2013

Product development gurus have been trying to find out what customers truly want since Paleolithic man started sharing arrowheads, and savvy marketers have spent fortunes on traditional market research to figure out how to best present a company’s offerings to target customers. But figuring out how to convert raw consumer data into actionable intelligence for market-facing teams is the ongoing challenge.