Tag: jonah lehrer

The evil bastard child of game theory and behavioral economics

Swoopo.com is an online auction site where you can buy things like…

DavidMSmith DavidMSmith 4 Min Read

Market Researchers Are Neuroscientists Too

Jonah Lehrer and Tom H. C. Anderson Discuss How We Decide Today…

TomAnderson TomAnderson 9 Min Read