Social Media Analytics – Understanding Your Social Customer and Context

February 8, 2011

Sometimes when organizations begin to consider using social media to engage with their customers or as a measurement tool for better understanding their customers, they can be a little uncertain of how or where to begin.  There are so many different social media platforms and for many large scale organization the volume of social media data can appear quite unmanageable.  We recommend analyzing social media conversations in an effort to establish a starting point of what your customer is saying and where.  This type of analysis can form a baseline of key indicators, including