Location Intelligence and Mobile BI: Advancing Customer Relations in the Finance and Banking Sector

April 19, 2012

A recent Bank Systems and Technology report says that many U.S. banks and other financial institutions could benefit from implementing a Business Intelligence (BI) solution.

“Banks want to use customer-level data on product holdings, channel activity and profitability to improve the targeting of online campaigns and make account application and funding processes more seamless and effective,” the report states.