Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Innovative Brands Use Big Data to Improve Sticker Branding
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Innovative Brands Use Big Data to Improve Sticker Branding
Big DataExclusiveMarketing

Innovative Brands Use Big Data to Improve Sticker Branding

Annie Qureshi
Annie Qureshi
6 Min Read
big data helps branding
Shutterstock Licensed Photo - By Rawpixel.com
SHARE

We have noticed a trend in big data journalism. Topics that receive the most attention aren?t necessarily those that deserve it the most. This is especially applicable when it comes to articles covering the intersection between big data and marketing. There is a strong case to be made that big data is having a tremendous impact on sticker marketing and other forms of offline branding. Those topics rarely get sufficient attention. There have been some exceptions, such as this article from Big Data Made Simple on using data for retail personalization. However, those articles are the exception, so we decided to change things up today.

Contents
Big data plays a big role in offline branding strategies, such as sticker marketingCreating the perfect aesthetics for their stickersChoosing the best outlets to distribute stickers and other creativesBig Data is Crucial to the Success of Sticker Marketing Strategies

Big data plays a big role in offline branding strategies, such as sticker marketing

It is surprising how many of our colleagues seem to think that big data is only viable for online branding strategies. It is easy to see how this misconception originated. During the dawn of the digital marketing era, brands discovered that one of the primary benefits of online marketing over traditional marketing strategies was performance tracking. However, this does not mean that there aren?t ways to utilize big data for traditional branding strategies as well. Warby Parker of all companies has helped illustrate this. The company started off as an e-commerce startup on a college campus. Few people would have expected that Warby Parker would become a shining case study on the benefits of using big data to facilitate a brick-and-mortar branding strategy. But the founders did just that. They amassed large data sets on their customers through various online channels. They got a better understanding of the regions their customers lived, their income levels, primary demographic characteristics and general purchasing patterns. This enabled them to choose the perfect locations when they decided to open up stores through traditional retail channels. Although Warby Parker is one of the most sensational examples, there are plenty of other ways that companies are able to use big data for their traditional branding strategies. Even simple tactics can be optimized through predictive analytics, machine learning and other big data technologies. Sticker printing is a prime example. Here are some ways that smart brands can use big data to get the best ROI of their sticker marketing campaigns.

Creating the perfect aesthetics for their stickers

Perfecting the design elements of any visual creative is very important. You can get a sense of this by seeing how the Apple logo evolved over time. It takes a lot of research to figure out what designs your target customer base is looking for. Many organizations faced several challenges when they needed to improve their designs for logos, stickers or other visual creatives:

  • They had difficulty collecting customer engagement data. Even when data was available through customer focus groups, it was rarely compiled in an organized fashion.
  • It was difficult to segment data to make nuanced decisions across market groups. Although companies want to use are universal logo, they often tailor different marketing creatives to various customer groups. They might find that different colors and imagery appealed to men versus women or people living in the Northeast versus the West Coast.
  • When data retention was more fragmented, it was difficult for branding executives to monitor it to make sensible observations.

Big data has addressed most of these issues. Companies can now evaluate customer engagement data with regards to various visual creatives. This helps them identify the best designs for us bumper stickers with their company?s core branding message. Brands can get this engagement data from a variety of sources. A lot of the data can come from monitoring customer interactions with the brand online. When they evaluate responses to visual creatives through online channels, these companies will have a better understanding of the types of designs they need to come up with for their offline marketing materials.

More Read

CISPA Passes in the House, 3D Modelling of DoD Networks, and More
The Latest in Big Data Solution Trends
Data Mining Theory vs. Practice
41 Big Data Names You Need to Know
Blockchain Makes Exciting Initial Coin Offerings Possible

Choosing the best outlets to distribute stickers and other creatives

Developing the stickers that customers will respond to is only the first part of the campaign. Brands must also know how to distribute them. Although it is possible to sell company bumper stickers online, this poses a challenge, as few customers are actively searching for them. They need to also try distributing them through brick and mortar channels. The trick is finding which outlets are best. These companies can learn from Warby Parker. They can leverage data to choose the best locations to reach their customers and get them to buy the stickers.

Big Data is Crucial to the Success of Sticker Marketing Strategies

Sticker marketing is a great way for brands to get more exposure. Although the practice has exited for decades, it is still evolving. Big data has made sticker marketing more effective than ever.

TAGGED:big databranding
Share This Article
Facebook Pinterest LinkedIn
Share
ByAnnie Qureshi
Follow:
Annie is a passionate writer and serial entrepreneur. She embraces ecommerce opportunities that go beyond profit, giving back to non-profits with a portion of the revenue she generates. She is significantly more productive when she has a cause that reaches beyond her pocketbook.

Follow us on Facebook

Latest News

data analytics and truck accident claims
How Data Analytics Reduces Truck Accidents and Speeds Up Claims
Analytics Big Data Exclusive
predictive analytics for interior designers
Interior Designers Boost Profits with Predictive Analytics
Analytics Exclusive Predictive Analytics
big data and cybercrime
Stopping Lateral Movement in a Data-Heavy, Edge-First World
Big Data Exclusive
AI and data mining
What the Rise of AI Web Scrapers Means for Data Teams
Artificial Intelligence Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

big data use in small businesses
Big Data

Small Businesses Use Big Data to Offset Risk During Economic Uncertainty

7 Min Read
big data in sales and marketing
Big Data

Why Big Data Is The Future Of Sales And Marketing

6 Min Read
big data and web development
Big Data

Big Data Leads to Massive Changes in Website Management and Development

6 Min Read

It’s Time for a New Definition of Big Data

6 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?