By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics in sports industry
    Here’s How Data Analytics In Sports Is Changing The Game
    6 Min Read
    data analytics on nursing career
    Advances in Data Analytics Are Rapidly Transforming Nursing
    8 Min Read
    data analytics reveals the benefits of MBA
    Data Analytics Technology Proves Benefits of an MBA
    9 Min Read
    data-driven image seo
    Data Analytics Helps Marketers Substantially Boost Image SEO
    8 Min Read
    construction analytics
    5 Benefits of Analytics to Manage Commercial Construction
    5 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Impact of Google Instant on paid search
Share
Notification Show More
Latest News
data analytics in sports industry
Here’s How Data Analytics In Sports Is Changing The Game
Big Data
data analytics on nursing career
Advances in Data Analytics Are Rapidly Transforming Nursing
Analytics
data analytics reveals the benefits of MBA
Data Analytics Technology Proves Benefits of an MBA
Analytics
anti-spoofing tips
Anti-Spoofing is Crucial for Data-Driven Businesses
Security
ai in software development
3 AI-Based Strategies to Develop Software in Uncertain Times
Software
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Marketing > Impact of Google Instant on paid search
Marketing

Impact of Google Instant on paid search

DavidMSmith
Last updated: 2010/10/13 at 6:43 PM
DavidMSmith
2 Min Read
SHARE

When Google introduced Google Instant (where search results are displayed as you type), it was certainly a boon for searchers. Personally, I’ve started visiting the Google homepage after years of just using the search box in Firefox (and now Chrome), and enjoying the improved search experience. (And I get to see those neat Doodles, too.)

When Google introduced Google Instant (where search results are displayed as you type), it was certainly a boon for searchers. Personally, I’ve started visiting the Google homepage after years of just using the search box in Firefox (and now Chrome), and enjoying the improved search experience. (And I get to see those neat Doodles, too.)

But not everyone was happy. People who advertise on Google Search were worried that the ads (which now recycle with each click stroke) might not be as effective. But Weisner Vos has done an analysis using R, and it seems that advertisers don’t have much to worry about. For example, click-through rates for ads in any position on the first page are basically unchanged since Google Instant was introduced:

More Read

How To Kill It at SEO Like Zappos

Google+ Is Like 401K For Search
Digital Reasoning’s Synthesys
Did Web Search Kill Artificial Intelligence?
Social Searching Everything, For Everyone: Product Review

CTR-Top-vs-Bottom
Take a look at the complete analysis at the link below.

Click2Customers: The Paid Search Impact of Google Instant – Some Initial Data

TAGGED: search
DavidMSmith October 13, 2010
Share this Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

data analytics in sports industry
Here’s How Data Analytics In Sports Is Changing The Game
Big Data
data analytics on nursing career
Advances in Data Analytics Are Rapidly Transforming Nursing
Analytics
data analytics reveals the benefits of MBA
Data Analytics Technology Proves Benefits of an MBA
Analytics
anti-spoofing tips
Anti-Spoofing is Crucial for Data-Driven Businesses
Security

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

How To Kill It at SEO Like Zappos

9 Min Read

Google+ Is Like 401K For Search

2 Min Read

Digital Reasoning’s Synthesys

3 Min Read

Did Web Search Kill Artificial Intelligence?

2 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots
giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?