By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics in sports industry
    Here’s How Data Analytics In Sports Is Changing The Game
    6 Min Read
    data analytics on nursing career
    Advances in Data Analytics Are Rapidly Transforming Nursing
    8 Min Read
    data analytics reveals the benefits of MBA
    Data Analytics Technology Proves Benefits of an MBA
    9 Min Read
    data-driven image seo
    Data Analytics Helps Marketers Substantially Boost Image SEO
    8 Min Read
    construction analytics
    5 Benefits of Analytics to Manage Commercial Construction
    5 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: How to Leverage Comments for Greater Success
Share
Notification Show More
Latest News
data analytics in sports industry
Here’s How Data Analytics In Sports Is Changing The Game
Big Data
data analytics on nursing career
Advances in Data Analytics Are Rapidly Transforming Nursing
Analytics
data analytics reveals the benefits of MBA
Data Analytics Technology Proves Benefits of an MBA
Analytics
anti-spoofing tips
Anti-Spoofing is Crucial for Data-Driven Businesses
Security
ai in software development
3 AI-Based Strategies to Develop Software in Uncertain Times
Software
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Marketing > How to Leverage Comments for Greater Success
Marketing

How to Leverage Comments for Greater Success

CompuKol
Last updated: 2011/02/05 at 9:39 PM
CompuKol
6 Min Read
SHARE

With all of the content that you write and publish, your ultimate goal is to get your readers to interact with you. They do that by leaving comments on your content. How do you get them to do that? 

More Read

Video content creation and AI tools

AI Is Expanding Our Video Content Creation Options In Stupendous Ways

Customer-Focused Marketing: Automation Is the Easy Part
Paid, Earned and Owned Are Dead
Three Competencies for the Entity Web
Big Data converging Data and Content

With all of the content that you write and publish, your ultimate goal is to get your readers to interact with you. They do that by leaving comments on your content. How do you get them to do that? 

The more comments that go back and forth, the more online exposure you will get and the greater your business reputation will be. You will, of course, receive interesting and thought-provoking comments from others and that is the heart of the success of the interactions. However, at the same time, you will also receive comments from people who are only interested in promoting their own business and their agenda will have little to do with you.

A specific set of rules of engagement exist when it comes to commenting. If you follow them, you will gain a great deal for your business and other people (or at least the majority of the people) will follow suit.

  • Get involved in the conversation: You will never be able to generate discussions if you don’t engage with your readers in conversations. If you don’t get involved, your writing and sharing efforts were a waste of time and energy. Leaving comments like “That was a great article. Thank you for sharing it.” are very pleasant but basically are useless. You can’t really do anything with a comment like that when it comes to continuing the discussion. If, on the other hand, either you or one of the people with whom you are interacting say “Great article. Here is why I think so…” you have opened the door to further discussion that will hopefully prove to be interesting and exciting. In other words, it will provide a great deal of value to your online communities.
  • Encourage positive contributions with some sort of reward: Your engagement is going well and the comments that people are leaving are constructive and informative. Once in a while, someone will leave a comment that goes beyond that to the point of being extraordinary in some way. Those types of comments should be rewarded in some way. You might reward the person by recognizing his or her amazing comment publicly or you may want to communicate privately (through Email) and say thank you. When you reward someone for their contribution, you are showing everyone that you are not only listening passively but are an active member of the discussion and that you value your readers opinions, thoughts and feelings. Another positive result of rewarding is that it gives the other people something to strive for. Everyone will want to be treated that way.
  • Discourage negative behavior: As unpleasant as it is, if one of your readers is behaving inappropriately, you must deal with it in the most constructive and effective way possible. You must deal with negative, disruptive or destructive comments as quickly as possible so that it doesn’t affect the morale of the group and their desire to continue interacting with you. The sooner you take care of negativity, the better.
  • Provide credible resources for your content: The more you engage in discussions with your readers, the more they will want to interact with you. However, remember that you are building relationships with them that are based on trust and credibility. With that in mind, you should always provide resources that demonstrate the source of your facts. There is certainly nothing wrong with sharing your opinions with others as long as you do it in a way that makes them take you seriously and using resources is the way to do that. One of your purposes in interacting with other people is to teach them new information. You want to help them to grow.
  • Be honest about what you are gaining by interacting: If you have a specific interest in something (such as a company that you are pushing for some reason), it is better to be transparent about it with your readers. They will respect and trust you much more if you tell them up front as opposed to their finding out on their own and confronting you with the information.  

Conclusion

Generating comments based on the content that you share with others is extraordinarily instrumental when it comes to the success of your business. You could potentially write the most insightful, brilliant, exciting and interesting content but if nobody bothers to read it and to react to it, it won’t do your online reputation and exposure any good. If you only publish and that is the end of it, it is like opening a casino in the desert. It looks pretty but just sits there unused. It is critical to understand how important it is to generate as many good quality comments as possible. The more comments people make, the stronger your position in the social media world will be.

 

TAGGED: content
CompuKol February 5, 2011
Share this Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

data analytics in sports industry
Here’s How Data Analytics In Sports Is Changing The Game
Big Data
data analytics on nursing career
Advances in Data Analytics Are Rapidly Transforming Nursing
Analytics
data analytics reveals the benefits of MBA
Data Analytics Technology Proves Benefits of an MBA
Analytics
anti-spoofing tips
Anti-Spoofing is Crucial for Data-Driven Businesses
Security

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

Video content creation and AI tools
Artificial Intelligence

AI Is Expanding Our Video Content Creation Options In Stupendous Ways

6 Min Read

Customer-Focused Marketing: Automation Is the Easy Part

12 Min Read

Paid, Earned and Owned Are Dead

5 Min Read

Three Competencies for the Entity Web

4 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive
ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?