How to Get Management to Pay Attention to Your Research Results

We’ve all been there. You’ve written a grand survey, conducted an amazing series of focus groups, pulled all the data together into a fabulous report, and now management won’t give you the time of day.

The solution is simple. Well, perhaps not that simple, but certainly worthwhile. Much of the time, it comes down to making it easy and that’s what we’re going to do here.

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