Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: How Big Data Can Help the Sales Team
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > How Big Data Can Help the Sales Team
Big Data

How Big Data Can Help the Sales Team

MIKE20
MIKE20
6 Min Read
Image
SHARE

ImageWith technology playing such a prominent role in businesses today, people in all fields are being impacted in new, exciting ways. Perhap one field that is dealing with some particularly big challenges is sales.

ImageWith technology playing such a prominent role in businesses today, people in all fields are being impacted in new, exciting ways. Perhap one field that is dealing with some particularly big challenges is sales. For decades, sales teams have operated under certain strategies that have proven effective, but with the rise of the internet and social media, the balance of power between salesperson and customer has subtly yet noticeably shifted. Not only is there more information available to customers, but sales teams now have access to unprecedented amounts of data. In fact, in one survey more than 80% of salespeople said they feel challenged by how much data is out there and the amount of time it takes to research what they need. With these challenges out there, sales teams need help in establishing relationships with more promising customers and getting more sales opportunities. Big data may in fact be the key to reaching these goals, while more answers may lie in unexpected places.

One survey says 82% of salespeople are challenged by the amount of bigdata out there.

The way salespeople interact with prospective customers has changed drastically in the past few years. Traditionally, customers would contact a business while in search of a product or service and be put in touch with a sales representative, who would in turn have all the information and answers for the customer. That’s rarely how things work anymore. Customers are now able to get all the information they need through internet sites, social media, and other networks that weren’t available in previous decades. That means they are aware of competitors’ information, company or product weaknesses, and what close friends and associates are saying. That puts salespeople at a disadvantage, but big data can help with this problem. In this case, the answers can come from the marketing team. For years, marketers have been collecting data on customers, discovering their interests, passions, and values, all while gathering what insights they can on what motivates them. Relaying this data to sales teams can help salespeople better understand potential customers, getting to know them and being able to respond to their concerns even if customers don’t voice them.

More Read

marketing data analytics
How Understanding Data Can Improve Your Marketing Efforts
Big Data Quality: What’s Old is New Again
Data-Driven eCommerce Case Study: Cohorts and Segmentation
How Data Science will help in upgrading automotive safety
The Surprising Effects of Big Data in Global Health [VIDEO]

Big data can also help sales teams identify the prospects that are the most promising. This can be done through predictive analytics–applying big data to better predict which customers are most interested and will respond more positively to a sales pitch. Big data allows businesses to analyze each account they have and correctly pick the right time and method for dealing with them. This strategy has the potential to lead to some impressive results. In one case, business outsourcing company ADP’s sales team used big data tools for a year. The results was 52% more sales opportunities for the company along with an increase in sales productivity of 29%.

The results from using big data have many companies rushing to implement their own big data strategies. Luckily, there are plenty of big data sales apps and tools to choose from. Most of them revolve around integrating with a customer relationship management (CRM) platform designed specifically for sales divisions. These sales apps have plenty of advantages, including capabilities in predictive lead prioritization, predictive lead scoring, and other areas. As more companies utilize advances in flash array storage technology, the tools will become more available and cost-effective. These apps and tools, when utilizing big data properly, can help develop and foster sales relationships and identify changes in a buyer’s behavior, helping sales teams respond in real time to these changes along with fluctuations in the sales cycle. Only through big data can these apps parse the data and recognize the patterns to make these accurate predictions.

Another helpful tool that big data provides is the ability to evaluate members of the sales team. In much the same way big data can determine the most promising customers and how to approach them, the performance of a sales representative can also be analyzed to better see who is meeting expectations, who is doing better, and who is not meeting the established standards. By identifying where salespeople need improvement, managers can create more personalized training programs, effectively getting rid of a blanket approach that isn’t the best way to handle an entire sales team. This contextual coaching can even be evaluated based on performances in real time.

There is still much progress to be made for sales teams looking to make use of big data. The potential is there, and those that have taken advantage of it are already seeing the great results. With a more effective sales team, businesses will prosper and be more productive, gaining new customers all the time while keeping the customers they already have.

 

TAGGED:sales
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing
AI Document Verification for Legal Firms: Importance & Top Tools
AI Document Verification for Legal Firms: Importance & Top Tools
Artificial Intelligence Exclusive
AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Image
Big Data

4 Ways Big Data Can Drive Your Sales to the Next Level

9 Min Read

How the Internet of Everything Is Changing Consumer Behavior

2 Min Read

Is Analytics “Different”?: 2 Lessons in Sales from The Mayflower Madam

14 Min Read
data-driven marketing
Big DataExclusive

6 Data-Driven Marketing Strategies That Are Revolutionizing Sales

9 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?