By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    data science anayst
    Growing Demand for Data Science & Data Analyst Roles
    6 Min Read
    predictive analytics in dropshipping
    Predictive Analytics Helps New Dropshipping Businesses Thrive
    12 Min Read
    data-driven approach in healthcare
    The Importance of Data-Driven Approaches to Improving Healthcare in Rural Areas
    6 Min Read
    analytics for tax compliance
    Analytics Changes the Calculus of Business Tax Compliance
    8 Min Read
    big data analytics in gaming
    The Role of Big Data Analytics in Gaming
    10 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Holiday Retail: A Perfect Setting for Analytics Use
Share
Notification Show More
Latest News
SMEs Use AI-Driven Financial Software for Greater Efficiency
Artificial Intelligence
data security in big data age
6 Reasons to Boost Data Security Plan in the Age of Big Data
Big Data
data science anayst
Growing Demand for Data Science & Data Analyst Roles
Data Science
ai software development
Key Strategies to Develop AI Software Cost-Effectively
Artificial Intelligence
ai in omnichannel marketing
AI is Driving Huge Changes in Omnichannel Marketing
Artificial Intelligence
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Analytics > Holiday Retail: A Perfect Setting for Analytics Use
Analytics

Holiday Retail: A Perfect Setting for Analytics Use

Roman Vladimirov
Last updated: 2013/11/21 at 5:51 PM
Roman Vladimirov
3 Min Read
Image
SHARE

ImageAt the end of every year, retailers all over the world in virtually every single segment of the industry gear up for the accelerated pace of the holiday shopping season.

ImageAt the end of every year, retailers all over the world in virtually every single segment of the industry gear up for the accelerated pace of the holiday shopping season. The combination of the holidays themselves – all of which center around gift-giving in some fashion – and sale-heavy retail occasions like Black Friday and Cyber Monday makes for an amazing opportunity to bring in record sales figures from new and loyal customers alike. 

In preparation for the inevitable rush that just about every retail business is about to experience, it will behoove company leaders to do everything they can to not only attract consumer attention during this season, but also to lay the foundations for bringing in new customers who will become loyal buyers. Big data and analytics can be ideal tools for accomplishing this goal. Retailers who might be skeptical about analytics use – or are simply unfamiliar with such platforms – would do well to examine concrete examples of how businesses have successfully leveraged business intelligence software and related methods.

Targeting through personalization
Holiday retail requires businesses to walk a delicate line, in terms of how they market themselves. These sales occasions require considerable scale – attractive discounts, new and expanded product selections, rewards programs and the like – but nevertheless necessitate that retailers consider the personal element of such commerce. If vendors fail to reach consumers on a personal level and treat them as transaction opportunities rather than individual people, it can be detrimental in the long run. 

More Read

data science anayst

Growing Demand for Data Science & Data Analyst Roles

Predictive Analytics Helps New Dropshipping Businesses Thrive
The Importance of Data-Driven Approaches to Improving Healthcare in Rural Areas
Analytics Changes the Calculus of Business Tax Compliance
The Role of Big Data Analytics in Gaming

According to SmartDataCollective, aggregating and examining big data that is derived from multiple business channels – brick-and-mortar, online and mobile – afford retailers the best opportunity to develop stores of full and nuanced customer information. This can then be used to craft advertisements that speak to what consumers want out of their holiday shopping experience and on an overall level.

Offering rewards
Additionally, circling back to the idea of rewards programs, the source states that analytics can serve as a foundation for those initiatives, noting that Sears recently found success with such a venture. The wide availability of BI software tools ensures that retailers of any size can collect and look at purchase histories and other relevant customer data to decide which perks to emphasize to which customers during holiday sales and determine what deals will be most enticing to the widest audience.

Roman Vladimirov November 21, 2013
Share this Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

SMEs Use AI-Driven Financial Software for Greater Efficiency
Artificial Intelligence
data security in big data age
6 Reasons to Boost Data Security Plan in the Age of Big Data
Big Data
data science anayst
Growing Demand for Data Science & Data Analyst Roles
Data Science
ai software development
Key Strategies to Develop AI Software Cost-Effectively
Artificial Intelligence

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

data science anayst
Data Science

Growing Demand for Data Science & Data Analyst Roles

6 Min Read
predictive analytics in dropshipping
Predictive Analytics

Predictive Analytics Helps New Dropshipping Businesses Thrive

12 Min Read
data-driven approach in healthcare
Analytics

The Importance of Data-Driven Approaches to Improving Healthcare in Rural Areas

6 Min Read
analytics for tax compliance
Analytics

Analytics Changes the Calculus of Business Tax Compliance

8 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?