Google is serious about the cloud, touting big customers and challenging industry giants

Dive Insight:

Google said the fact that registered attendance for the conference is five times last year’s crowd is “another mark of our momentum in the marketplace,” according to a company blog.

While its customer gains and record attendance are big gains for Google, Google Cloud still has some ground to make up against Amazon Web Services, which currently has a bigger cloud market share than Google, Microsoft, and IBM combined.

Google Cloud is often characterized as a good choice for startups and consumer apps, but Greene has been working hard to change that perception, drawing on her industry expertise. Greene wants to make it clear that Google is ready to work with big business customers, too. That’s why the company invited several of its large enterprise customers to share the stage at Google Cloud Next.

Though it made its name in consumer services, Google has been working hard to become an enterprise cloud leader. Last November, Google announced it was creating a Google Cloud Machine Learning group that will focus on delivering cloud-based machine learning solutions to businesses.

This post originally appeared on our sister publication, CIO Dive. Our mission is to provide busy professionals like you with a bird’s-eye-view of the Information Technology industry in 60 seconds.