FTC Privacy Report Wants “Do Not Track” for Consumers

December 4, 2010

The Federal Trade Commission issued a report on December 1 calling for a “Do Not Track” mechanism in consumers’ web browsers so they can choose to have their actions monitored online.   The report, “Protecting Consumer Privacy in an Era of Rapid Change” aims to be the first step in achieving a balance between the importance of user privacy and the need for innovative online products and services.