Driving Analytic Value From New Data

dollaratsign One of the best ways to improve the power of your analytics is to include some totally new information. The use of new information can enable huge leaps in the effectiveness, predictive power, and accuracy of your analytics. Most of the time, effort is spent trying to incrementally improve results by using existing data and information in a more effective manner.
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Author

BillFranks

Bill Franks is Chief Analytics Officer for The International Institute For Analytics (IIA). Franks is also the author of Taming The Big Data Tidal Wave and The Analytics Revolution. His work has spanned clients in a variety of industries for companies ranging in size from Fortune 100 companies to small non-profit organizations. You can learn more at http://www.bill-franks.com.

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