Discovery Analytics: It’s Not Hacking, It’s R&D

July 9, 2015

I spend a lot of time these days talking with companies about the need for a formal approach to enabling what is often called “discovery analytics” or “exploratory analytics.” What I find is that many people have a fundamental misunderstanding of what discovery analytics is all about. There is one analogy that I have found to be effective in getting people to better understand the concept. In this blog, I’ll walk you through that analogy.(more…)