Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Cloud Customer Data Management Limits and Opportunities
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > IT > Cloud Computing > Cloud Customer Data Management Limits and Opportunities
Big DataCloud ComputingIT

Cloud Customer Data Management Limits and Opportunities

Sean Mallon
Sean Mallon
4 Min Read
SHARE

The cloud has made customer data management easier than ever. It has also created some unique complications that brands need to be prepared for. Brands need to weigh their options carefully before choosing a cloud management solution.

Contents
Storing Customer Data on the Cloud – the Good the Bad and the UglyUnderstand the Cloud Landscape

Storing Customer Data on the Cloud – the Good the Bad and the Ugly

In 2009, Yale University Professor Daniel J. Abadi wrote a white paper titled Data Management in the Cloud: Limitations and Opportunities, which covered the benefits and limitations of cloud technology. While the industry has evolved over the past few years, most of his findings are still true. Here are some of the benefits and drawbacks highlighted by Abadi and other researchers.

Cloud Resources Are Scalable

Scalability is one of the biggest benefits of the cloud. Jason McKay, Vice President of Engineering at Logicworks, states that one of the wonderful things about the cloud is that it can range from 0% to 100% scalability.

More Read

The case for a smarter health system (via IBMSocialMedia)
Converting an infographic to information: Calorie Chart
It’s Just a Question of Time…Data Mobility & Depeche Mode
The Data Lake Debate: The Final Word from Negative
Government Launches Study to Explore Implications of Big Data

Brands in cyclical industries can leverage it to meet their customer data needs during peak periods. This is particularly important for companies in the retail sector, because they need to store more customer data during the holiday season when sales increase.

Growing businesses can also benefit from scalability. Cloud storage space is cheap, so they can easily expand their hosting plan as their customer base broadens.

New Jurisdictional Complications

Cloud servers can be stored in any country in the world. This can create complications for both multinational companies and firms using global cloud hosting providers. In 2014, Microsoft was forced to respond to a subpoena for customer data in Ireland, because the U.S. Supreme Court ruled that extra-territorial restrictions don’t apply to cloud storage.

If your company works with customers across the world, you need to familiarize yourself with their country’s privacy policies and other regulations. Some countries have strict laws about how data must be stored.

For example, the United States Health Insurance Portability and Accountability Act (HIPAA) has strict policies on protecting customer privacy. If you store data on a cloud server in another country, then you may violate HIPAA laws if foreign officials subpoena or release any of your data.

Improve Targeting of Digital Marketing Campaigns

A reliable cloud server is necessary to store big data on customers. This data enables your company to have a clearer understanding of your customers, which can be invaluable for targeting customers with Facebook and other digital marketing platforms. There are a number of applications that allow you to collect data from customers and store it on your cloud server.

Security Risks

The cloud is many things, but it is not highly secure. Even data that is stored on a private cloud server is vulnerable to hackers. This can put you in a very uncomfortable position if any customer information is released, especially if you are in a highly regulated industry such as consumer finance or healthcare.

Understand the Cloud Landscape

Cloud technology is leading to rapid changes in virtually every industry across the globe. However, there are still some limitations that brands need to be aware of.

Share This Article
Facebook Pinterest LinkedIn
Share
BySean Mallon
Sean is a freelance writer and big data expert with a passion for exploring the depths of information that can be extracted from massive datasets. With years of experience in the field, he has developed a deep understanding of how data can be harnessed to drive insights and make informed decisions.

Follow us on Facebook

Latest News

data analytics and truck accident claims
How Data Analytics Reduces Truck Accidents and Speeds Up Claims
Analytics Big Data Exclusive
predictive analytics for interior designers
Interior Designers Boost Profits with Predictive Analytics
Analytics Exclusive Predictive Analytics
big data and cybercrime
Stopping Lateral Movement in a Data-Heavy, Edge-First World
Big Data Exclusive
AI and data mining
What the Rise of AI Web Scrapers Means for Data Teams
Artificial Intelligence Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Image
AnalyticsBig Data

5 Questions You Should Be Asking About Big Data

7 Min Read

Facebook Analyzes Big Data, Concludes World is Smaller

4 Min Read

Relating the NIST Definition of Cloud Computing to ERP

6 Min Read

Salary Changes for Quant Workers: What Can You Expect?

6 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?