See Why Businesses Can’t Do Without Customer Data Collection
There’s a big difference, however, between knowing that customer data is valuable and knowing how to go about collecting that…
Are Cryptocurrencies Disrupting the Economy in 2018?
Despite the hype around bitcoin and other cryptocurrencies, the digital forms of payment have thus far failed to challenge traditional…
GDPR Implications of Desktop and Mobile Online Collaboration Platforms
The GDPR is the newest data privacy directive in the European Union. It is a very complex policy that is…
5 Lessons Companies Can Learn From Facebook’s Data Privacy Scandal
When news broke that Cambridge Analytica illegally harvested the data of millions of Facebook users who interacted with the former…
3 Data Sources to Boost Analytics and Business Intelligence
Decisions backed by data drives business intelligence. Business leaders who know how to collect data and apply insights from the…
How to Use Analytics for Effective Content Marketing
One of the most effective ways to research the success of a digital marketing campaign is to simply measure your…
How Real-Time and Location Data Are Revolutionizing the Healthcare Industry
Modern location data and location-based tools can be used for a variety of things in today’s world. They can help…
Busting the Myths of AI and Machine Learning
The topic of machine learning (ML) and artificial intelligence (AI) gets more sensitive as we delve further into the second…
Using Big Data to Minimize the Risks of User-Generated Content
User-generated content has been a boon for marketers for the past couple of years. Research has found that consumers are…
How Big Data and Algorithmic Trading Is Dehumanizing Online Markets
Algorithmic trading is the use of advanced, high-speed performance computer programs to execute trade entries and exits in the financial…
