5 Lessons Companies Can Learn From Facebook’s Data Privacy Scandal
When news broke that Cambridge Analytica illegally harvested the data of millions of Facebook users who interacted with the former…
3 Data Sources to Boost Analytics and Business Intelligence
Decisions backed by data drives business intelligence. Business leaders who know how to collect data and apply insights from the…
How to Use Analytics for Effective Content Marketing
One of the most effective ways to research the success of a digital marketing campaign is to simply measure your…
How Real-Time and Location Data Are Revolutionizing the Healthcare Industry
Modern location data and location-based tools can be used for a variety of things in today’s world. They can help…
Busting the Myths of AI and Machine Learning
The topic of machine learning (ML) and artificial intelligence (AI) gets more sensitive as we delve further into the second…
Using Big Data to Minimize the Risks of User-Generated Content
User-generated content has been a boon for marketers for the past couple of years. Research has found that consumers are…
How Big Data and Algorithmic Trading Is Dehumanizing Online Markets
Algorithmic trading is the use of advanced, high-speed performance computer programs to execute trade entries and exits in the financial…
Apache Spark Pitfalls: The Limitations of the Big Data Processing Giant
Apache Spark is a lightning fast solution to handle big data, process humongous data, and derive knowledge from it at…
How Audience Marketing Allows for Better Analytics of Brand Reputation
Every business has an audience. But what, exactly, defines "your audience" in this technological day and age? Essentially, it's the…
How AI is Changing the Future of Web Design
Artificial Intelligence (AI) is taking the internet world by storm. You can see proof of this with all the talk…
