Lookalike Audiences: How to Find and Engage Them Using Big Data
You know your target market better than anybody. You know their age range, gender, income level, education level and just…
To Query or Not to Query: That Is the Question
The growth of the digital economy has resulted in torrents of data. This problem will only continue because data is the…
An Inside Look at How Big Data Is Changing Fleet Management
While you don’t hear a whole lot about it outside of the industry, big data has fundamentally and systematically changed…
How to Assess If a Linux Based Public Cloud Is Best for Your Business
In the last installment we looked at the reasons why businesses may choose a Linux based private cloud environment. This…
Treat Your Data Like an Asset, Not an Inconvenience
Treat Your Data Like an Asset – Not an InconvenienceHow do you look after your valuables? Do you use a…
Google’s Acquisition Spree
Google Inc. was founded on September 4, 1998 as a private company and is now one of the leading multinational…
Why the Fall of 2G Could Be Disastrous for Businesses
The wireless spectrum is limited, and cellular carriers are doing everything in their power to maximize its efficiency. Between January…
Operationalize Predictive Analytics for Significant Business Impact
One of the key findings in our latest benchmark research into predictive analytics is that companies are incorporating predictive analytics…
Converting Arbitrary R Expressions to PMML
The pmmlTransformations R package can be used to transform data and add new features to be used in predictive PMML…
How to Do Data Analytic: A 101 Crash Course for CEOs
You want to join the competitors and start analysing your data, but think it’s too late to ask the basic…