From Data to Decision: What is the REAL Crowdsourcing?
About ten years ago, the notion of crowdsourcing gained wide currency in the corporate world. The premise behind the idea is simple: …
Challenges of Big Data in Education
How can educators use effectively use big data, and what can be accomplished with it? What are the downsides and…
IoT hits pay dirt where needs and capabilities align
You've likely seen the overly bullish forecasts for the Internet of Things market — visions of upwards of 50 billion IoT devices…
Digital Strategy and Customer Relationships: Big Value in Tight Connections
In my previous post on the Five Core Components of a Great Digital Strategy, I talk about the data, process,…
How the Hilton, Hyatt and Marriott can leverage data to compete with Airbnb
Data is everywhere and it seems everyone these days is on a quest for data. Information is power and is…
Accenture saved a customer $100M using automation
Dive Brief:An Accenture CEO said his firm saved one of its banking clients $100 million by automating jobs in its…
How Analytics is Making Basketball a More Beautiful Game
The NBA is the #1 global sports league — and analytics is helping make it even better.
Data-Backed Insights on Whether Email Marketing is Still Relevant
The last time I checked, £38 is the average ROI for every £1 invested in email marketing (source). The figure…
How CRM upgrades could better supply chain management
Dive Brief:Continued investments in mobility and social integration will enable new trends in customer relationship management (CRM) technology throughout 2017, Destination…
How To Create A 360-Degree Customer View Using Data
How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view…
