Big Data Is Not Enough

June 18, 2013
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big data and predictive analyticsBig data is the big buzz word in the world of analytics today. According to google trends, shown in the figure, searches for “big data” have been growing exponentially since 2010 though perhaps is beginning to level off. Or take a look on amazon.com for books with Big Data in the title sometime: the publication dates, for the most part, are in 2012 or 2013. (more…)