Big Data + Intimate Stories = Big Impact
Iâm not alone in feeling that the breathless excitement about âBig Dataâ is a bit much â just ask Stephen Few (Big Data, Big Deal). The skepticism isnât directed at the vast possibilities inherent in broader use of data; weâre more concerned that âBigâ isnât the full answer. In fact, focusing on âBigâ distracts from other fundamental barriers â particularly the very human skills required for thoughtful analysis and effective communication of insights.(more…)
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