The number of companies utilizing data analytics has skyrocketed in recent years. In 2017, 53% of companies reported using data analytics as part of their strategy. This marks a 200% increase over a two-year period.
This trend is hardly surprising. Data analytics is one of the most useful tools your business can utilize in order to quantify real-world information about its performance and efficiency. It can help you to make changes and improvements company-wide, and you can employ further analytics to check on the effectiveness of those changes. In this article, we’ll reveal just a few things that you can improve using the information gleaned from expert data analytics.
Data Analytics Facilitates Adaption to Customer Care and Preferences
By undertaking a study of your customers’ experiences when requesting assistance from public-facing staff members or when utilizing online systems and portals, you will be able to determine the areas in which improvement is needed and those in which you just need more of the same. Response time, efficiency and attitude during incident management are just some of the things you can ask about – and you can back this information up with your own data revealing the precise time taken to resolve each issue.
This will give you some solid numbers to use when aiming for improved performance. In short, data analytics is critical to improving the resilience of any technologically savvy company.
Internal IT Help Desk Performance
You can study the speed and efficiency of your IT help desk in a similar way. This will help you to determine whether or not the staff needs to be quicker in their responses, or whether you might need to invest in more effective ticketing solutions to help them stay on top of everything. With free ticketing software, it often works perfectly when resolving IT issues, but if you find that operations are slower or less effective than you might want, it may be worth investing in some extra features.
You can collect and analyze data to determine the most productive periods for your employees or the times when customer footfall is the greatest. This can help you to work out when to take on more staff, or when individuals may find themselves at a loose end and so may benefit from taking on other work.
What are your workplace’s assets and equipment most commonly used for? How many people use them, and for how long each time? This will help you to decide whether you need to invest in more tools or even cut down to save money. By collecting data on this subject, you can help to reduce wear and tear or even combine two separate assets to make processes more efficient.
Planning New Products and Services or Improving Old Ones
Be sure to collect data from your clients regarding their use of your products and services. What do they like about them? How could they be improved? Is there anything about them that seems unnecessary or hard to use? You can also track the customer service calls and enquiries you receive regarding different products or services to better understand what your clients tend to have difficulty with. Once you have collected and studied all of this information, you’ll then be able to try out some changes and – again through data analytics – decide how successful these tweaks have been. You can also use it to inform any new avenues that your company may be exploring.
Data Analytics is Crucial for Organizational Advances
Any company needs to use big data to get the most of their resources. Data analytics is changing the nature of modern business and only the companies that use it effectively will survive.