Benefits of Using Big Data to Assist with Digital Adoption

Big data technology can help immensely with developing a digital adoption strategy.

digital adoption and big data strategies
Shutterstock Photo License - By kentoh

Digital transformation has been a goal for many organizations in recent years, and the shift to remote and hybrid working arrangements has only made this desire to future-proof their business more immediate. However, this transition isn’t easy and wouldn’t be possible without major advances in big data technology.

Digital adoption has been defined as the reinvention of a company through the optimization of legacy systems and utilization of new technologies. Big data has been the epicenter of digital adoption in recent years. This is why companies around the world spent over $162 billion on big data last year.

The entire process entails more than that, but the adoption of new technologies and their integration into business workflows is key. To ease the transition, companies have been leveraging big data and incorporating it into their digital adoption platforms to help both employees and customers get the best possible experience.

Big Data is the Foundation of Digital Adoption

What is a digital adoption platform? A digital adoption platform (DAP) is a software solution that helps facilitate learning of new systems through the use of data analytics and ensure the simplification of processes and step-by-step guidance. It provides contextualized information as users navigate applications to help familiarize them with its features and make them proficient in its use as quickly as possible.

Integrating big data frameworks into a digital adoption platform is has become a game-changer, as businesses are projected to spend $1.8 trillion in 2022 and $2.8 trillion by 2025. It’s instrumental in making the most out of your technological investments and ensuring that your employees have a seamless experience using data analytics and other digital business tools.

It will also help in onboarding new staff so they can hit the ground running and provide a system where you can monitor, measure, and improve the overall user experience. Your digital adoption platform should also provide intelligent insights via data analytics, which will help with process management and setting up best practices across the organization. The increase in employee engagement and productivity also result in increased customer engagement and enhanced experiences.

Should You Use a Digital Adoption Platform?

The unpredictability of today’s business landscape has pushed organizations to be more open about new and more innovative technologies, including data analytics tools. This rethinking of their digital strategy is a good thing because it allows them to be more competitive and encourages them to provide additional value to the consumer.

More than 60% of businesses around the globe now believe that they need to build new digital businesses or reinvent themselves as digital-first enterprises through the use of AI and data analytics. Economic viability has become dependent on future-proofing your business—hence the need for digital adoption and a platform that will make it happen.

Before investing in a digital adoption platform, it’s vital that you have a plan on how to structure your company’s digital adoption process. Adoption should be made as seamless as possible so that there is less resistance and more enthusiasm for reaping its long-term rewards with valuable data analytics tools. Getting members of the organization into the right mindset is a prerequisite; otherwise, the transition process will only serve to magnify existing shortcomings and let it overshadow the potential benefits.

Below are a few reasons why a digital adoption platform with sophisticated data analytics capabilities should be your next investment.

  • Digital adoption makes your business more competitive.
    It used to be that big data technology was a differentiator on the business realm; now, the question isn’t what technology you have but how you use that technology to delight employees and customers. Ultimately, the goal of digital transformation is to help you outplay your competitors with valuable data analytics tools, and this can’t be achieved without an effective digital adoption process.
  • Digital adoption makes employees more resourceful and productive.
    Successful digital adoption helps make processes faster and tasks easier. This, in turn, gives employees more time to be more creative and resourceful in how they do their jobs. This helps them be more proficient with what they do and get more satisfaction from their jobs. Most employees also expect their workplaces to have the digital tools they need to make their lives easier and the company’s operations as seamless as possible.
  • Digital adoption upskills employees and makes them more valuable.
    Hiring today is different from hiring years before; today hiring any member of your organization not only means you’re looking for someone who can do the job, it also means you’re looking for someone who knows how to use the digital tools you have in place for best results. If you can’t find someone proficient enough, you’ll have to train someone on the ins and outs of your digital tools. The tools you have in place are there to make things easier and increase overall productivity. If employees are having a hard time with them, this defeats the purpose and your tools become a burden instead of productivity enhancers. Digital adoption platforms are a cost-effective onboarding solution for employees that will help them master these tools through personalized guidance walkthroughs and other interactive content.
  • Digital adoption increases customer retention.
    The benefits of digital adoption to your employees trickle down to your customers. Because most customer interactions occur online, positive customer experiences are inevitably linked to the digital tools a company uses, be it a website, mobile application, or other online platform. A digital adoption platform can help customers adapt to these changes quickly, plus it also provides an opportunity to highlight product features and overall value. The sooner customers feel comfortable using your digital platforms, the sooner you can avoid churn and increase your customer base.

Invest in a Platform for Digital Adoption and Big Data

It’s no question that digital adoption and investments in big data should be one of a company’s main objectives if it wants to succeed and keep succeeding in the future. The benefits are many, and its effects profound. The challenge is getting everyone onboard the journey, and it’s not as easy as implementing the latest and greatest technologies. Digital adoption requires a change in mindset and a modification of an organization’s approach to its digital strategy.

Some technology may be easy to comprehend and use, some not, but ultimately, ita ll boils down to the users. Are they prepared to learn how to maximize these technologies for the betterment of the entire organization? Are they willing to learn how to use them to earn the long-term benefits—for them and for the business?

Answering these questions is vital, but different employees may have different answers. As technology continues to evolve, so too, does the digital adoption process. A digital adoption platform ensures that this doesn’t become a roadblock. It’s designed to assist the adoption process by making the experience as seamless as possible, for both your employees and customers.

By Andrew Oziemblo, Founder & CEO of Chicago SEO Geeks, the digital marketing & SEO agency helping businesses achieve long-term growth goals.