Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    chatgpt image jul 13, 2026, 03 59 46 pm
    How Data Analytics Improves Multi-Location Search Strategies
    10 Min Read
    cybersecurity efforts
    How Behavioral Analytics and AI Are Redefining Cybersecurity for Boca Raton Businesses
    14 Min Read
    data driven risk management in heatlhcare
    How Data Analytics Is Changing Healthcare Risk Management
    17 Min Read
    big data and customer service outsourcing
    How Data Analytics Improves Customer Service Outsourcing
    18 Min Read
    How a Specialized Marketing VA Improves Campaign Analytics
    How a Specialized Marketing VA Improves Campaign Analytics
    11 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Awesome Analytics: Are We There Yet?
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Analytics > Awesome Analytics: Are We There Yet?
AnalyticsBig Data

Awesome Analytics: Are We There Yet?

Timo Elliott
Timo Elliott
3 Min Read
SHARE

As I prepared for a presentation at the Gartner BI conference in Sydney a couple of weeks ago, I thought I’d take a look at old research to how far we’ve come with Analytics in the last few decades.

At first glance, the answers is ‘not very far.’

For example, in 1997, only 12% of executives reported basing their decisions on hard facts. By 2014, that had dropped to just 10%.

As I prepared for a presentation at the Gartner BI conference in Sydney a couple of weeks ago, I thought I’d take a look at old research to how far we’ve come with Analytics in the last few decades.

More Read

Using Social Media Contests & Research for Lead Generation
Small Companies Use Analytics to Save Big On Business Insurance
How Etihad Airways Uses Big Data to Reach Its Destination
Storing and Mapping Your Life in 3D
Wikipedia Page Traffic Statistics Dataset

At first glance, the answers is ‘not very far.’

For example, in 1997, only 12% of executives reported basing their decisions on hard facts. By 2014, that had dropped to just 10%.

analytics now and then -- gut rules2

Despite decades of BI investment, executive reliance on gut feel has actually increased.
(Why the worst-practice 3D shaded pie-charts? Just to troll the data viz purists 🙂 ).

A hot topic of Gartner BI research in the late 1990s was the increasingly large ‘fact gap,’ whereby the amount of data available for decisions was rapidly outstripping the available analytic resources.

With some minor modifications, such as changing ‘Terabytes’ to ‘Petabyes’ and ‘Analytic Personnel’ to ‘Data Scientists,’ the picture looks remarkably similar twenty years later.

fact gap update

An update to Gartner research from 1996. Plus ça change…

It’s hard to compare perfectly, because of different research methodologies used over the years, but it also seems that the largest factors holding back successful Business Intelligence also haven’t changed very much.

The top three problems remain data quality, ease of use, and the difficulty of integrating different systems.

biggest barriers to business intelligence

The top three barriers to business intelligence have remained largely unchanged for over a decade

The reality is that today’s technology is much more powerful and widely used than in the past — but what was hard then remains hard today.

what's still not awesome

What if we could take all of today’s technologies, and start again from scratch? That ended up being the theme of my presentation, and the subject of future posts. In the meantime, please find the presentation below — note that you can download the .pptx version by clicking the right-hand button and going to the slideshare site.

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

chatgpt image jul 13, 2026, 04 19 58 pm
Can AI Help Companies Improve PPC Fulfilment?
Artificial Intelligence Exclusive
chatgpt image jul 13, 2026, 04 14 54 pm
How AI Helps Companies Adapt to Fulfillment Strategy Changes
Artificial Intelligence Exclusive
chatgpt image jul 13, 2026, 03 59 46 pm
How Data Analytics Improves Multi-Location Search Strategies
Analytics Big Data Exclusive
Turning Monitoring Data Into Customer-Facing Incident Communication
Turning Monitoring Data Into Customer-Facing Incident Communication
Big Data Exclusive

Stay Connected

1.2KFollowersLike
33.7KFollowersFollow
222FollowersPin

You Might also Like

New Rexer Analytics survey

4 Min Read
Operational Analytics
AnalyticsBig Data

Bringing Big Data Operational Analytics into the 21st Century

5 Min Read

Al Ries talks to Tom H. C. Anderson about Marketing…

18 Min Read

Recommendations Lose Their Luster

1 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive
ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-26 SmartData Collective. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?