SmartData Collective Exclusive

FICO: Stretching beyond credit scores

StephenBaker2 - April 13, 2010

  When I was working on my book, I stopped by the Fair Isaac research labs in San Rafael, Calif. After all, when it came to modeling…

Data Mining

Data distracts from the business case

StephenBaker2 - March 29, 2010

  With the avalanche of data in almost every enterprise, distractions abound. There's so much potential learning to be done, and so much of it fascinating, that…

SmartData Collective Exclusive

What to store in our heads?

StephenBaker2 - February 22, 2010

  I'll start with what sounds like a silly question: Which brain do you do most of your thinking with, the spongy one in your head or…

Data Mining

What does Google know about you?

StephenBaker2 - January 25, 2010

As I promote The Numerati, people often ask me how much Google knows about each of its users. So a few months back, I asked Google. "There's…