By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    predictive analytics in dropshipping
    Predictive Analytics Helps New Dropshipping Businesses Thrive
    12 Min Read
    data-driven approach in healthcare
    The Importance of Data-Driven Approaches to Improving Healthcare in Rural Areas
    6 Min Read
    analytics for tax compliance
    Analytics Changes the Calculus of Business Tax Compliance
    8 Min Read
    big data analytics in gaming
    The Role of Big Data Analytics in Gaming
    10 Min Read
    analyst,women,looking,at,kpi,data,on,computer,screen
    Promising Benefits of Predictive Analytics in Asset Management
    11 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Are Google’s Engagement Programs Losing Oxygen?
Share
Notification Show More
Latest News
ai software development
Key Strategies to Develop AI Software Cost-Effectively
Artificial Intelligence
ai in omnichannel marketing
AI is Driving Huge Changes in Omnichannel Marketing
Artificial Intelligence
ai for small business tax planning
Maximize Tax Deductions as a Business Owner with AI
Artificial Intelligence
ai in marketing with 3D rendering
Marketers Use AI to Take Advantage of 3D Rendering
Artificial Intelligence
How Big Data Is Transforming the Maritime Industry
How Big Data Is Transforming the Maritime Industry
Big Data
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Analytics > Predictive Analytics > Are Google’s Engagement Programs Losing Oxygen?
Predictive AnalyticsWorkforce AnalyticsWorkforce Data

Are Google’s Engagement Programs Losing Oxygen?

TalentAnalytics
Last updated: 2012/08/24 at 2:07 PM
TalentAnalytics
4 Min Read
SHARE

An article came out recently highlighting Google’s new “death benefits” offering where the spouse or domestic partner receives 50% of the deceased googler’s salary for 10 years.

An article came out recently highlighting Google’s new “death benefits” offering where the spouse or domestic partner receives 50% of the deceased googler’s salary for 10 years.

While this perk is well worth the positive press it has generated from Forbesand CNN, it also perhaps reveals Google’s talent strategy for fighting the ongoing talent war raging across Silicon Valley. By announcing “death benefits” it appears Google is willing to spend the money required to turn the tide in the talent war considering the company has lost several high profile employees to rivals Yahoo, Facebook, Twitter and LinkedIn.

The question remains, will benefits like this alone turn the tide?  The even bigger question for Google: will these benefits keep great performers (who are likely to have great offers elsewhere), or keep average performers who will feel boxed in, resentful and unable to leave?

More Read

predictive analytics in dropshipping

Predictive Analytics Helps New Dropshipping Businesses Thrive

Promising Benefits of Predictive Analytics in Asset Management
Albanian Bitcoin Investors Tap the Power of Predictive Analytics
Predictive Analytics Improves Trading Decisions as Euro Rebounds
Can Predictive Analytics Help Traders Navigate Bitcoin’s Volatility?

Since Google’s Laszlo Bock is widely lauded (and followed) for his innovative use of analytics in the talent landscape (see Project Oxygen), it would be fascinating to find out if he’s done any analytical work to determine whether the many perks actually attract, motivate and retain the most talented googlers? Or, do they retain everyone?

From the outside, it would seem these “one size fits all” benefits are a business as usual approach, just a newer version of “golden handcuffs” designed to retain employees after a merger is announced. If Google’s benefits succeed in retaining disengaged employees, is it really different than employees who “rest and vest” after a merger?

Unless Bock can use data to prove this death benefit directly correlates to an increase in employee engagement and performance, is introducing a benefit that may grudgingly retain disengaged employees at the cost of performance really good for the business? Or did Google’s People Analytics team give up and admit they don’t know what their employees want by throwing a lot of money at a problem they don’t know how to solve in a new and creative way? At Talent Analytics, we suspect this won’t work and yet companies all over the world will continue to copy Google’s engagement programs to their detriment. Google will continue to lose top performers to the competition and Bock’s team will have to think up another benefit. Death benefits for Googlers’ pets perhaps?

Google’s Opportunity: Use Analytics to Customize Engagement & Retain Top Performers
Instead of essentially giving up on engaging the living with a “one size fits all” solution like adding yet another benefit, Google could easily leverage analytics to understand the payoff for the googlers doing the work. This data (gathered in 1/2 hour) could inform customized opportunities to motivate and retain them. Analytics technologies exist today that can do just this, in a scalable, budget-friendly way designed for global organizations, including the midmarket, that want and need to get the greatest performance out of their people.

Your Key Takeaway: if disengaged employees keep leaving your organization for the competition, don’t take Google’s business as usual approach of treating the symptoms by offering more “can’t say no” benefits. Instead, use analytics in an innovative way to treat the disease by finding out what your top performers care about and customizing incentives accordingly. Get in touch, we’ll be happy to show you how.

Mike Kennedy is a Technical Evangelist at Talent Analytics, Corp. He can be reached via mike@talentanalytics.com and @talentanalytics.

TalentAnalytics August 24, 2012
Share this Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

ai software development
Key Strategies to Develop AI Software Cost-Effectively
Artificial Intelligence
ai in omnichannel marketing
AI is Driving Huge Changes in Omnichannel Marketing
Artificial Intelligence
ai for small business tax planning
Maximize Tax Deductions as a Business Owner with AI
Artificial Intelligence
ai in marketing with 3D rendering
Marketers Use AI to Take Advantage of 3D Rendering
Artificial Intelligence

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

predictive analytics in dropshipping
Predictive Analytics

Predictive Analytics Helps New Dropshipping Businesses Thrive

12 Min Read
analyst,women,looking,at,kpi,data,on,computer,screen
Predictive Analytics

Promising Benefits of Predictive Analytics in Asset Management

11 Min Read
predictive analytics helps Albanian bitcoin investors
Blockchain

Albanian Bitcoin Investors Tap the Power of Predictive Analytics

9 Min Read
benefits of data analytics for financial management
Predictive Analytics

Predictive Analytics Improves Trading Decisions as Euro Rebounds

10 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?