At Smart Data Collective, we have talked about a few impressive technological trends that are shaping modern business in the 21st-century. One of the most significant developments that we discuss constantly is the proliferation of artificial intelligence. Video marketing is another major technological breakthrough that is proving to pay massive dividends.
These two new forms of technology can work seamlessly with each other. Thomas Griffin, the CEO of Optim Monster, points out that savvy marketers use artificial intelligence to enhance the quality of their video marketing strategies to expand their reach and multiply their conversion rates.
But how can AI really be incorporated into a video marketing strategy? Here are a few awesome ideas to consider.
Use AI to synthesize speech in videos
Marketers have found that speech tends to make their video content much more engaging. Unfortunately, there is a price to be paid for videos with quality speech.
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The standard approach involves hiring voice actors to create voice overlays. This is not a cheap service. One of my colleagues took this route when he was creating videos for brands in Latin America. Even Latin American voice actors charged around $50 for a fairly short video. Of course, these are the voice actors that he hired on Fiverr. You would have to pay a lot more for well-known voice actors. He found that AI-driven text to speech software was much more useful.
Fortunately, artificial intelligence has introduced another option worthy of consideration. You can use deep learning technology to replicate a voice that your audience will resonate with. Facebook is able to accomplish this in just 500 milliseconds, but this service can’t easily be used for video creation. You can even use text to speech software that uses AI technology to mimic the voices of people of different ages, nationalities or genders. The range of possible voices is growing more by the day, which can help marketers choose the perfect voice for their videos.
Use AI technology to streamline the visual design process
A number of online design platforms use artificial technology to create more engaging visual content. Canva, Looka, Brandmark and DesignEvo are a few of the best-known platforms for creating high-quality visual assets with cutting-edge AI tools. A number of these platforms are great for using AI to create logos, but they can be used for video creation as well.
These options are profoundly beneficial if you need to create highly engaging videos. Although the quality of your sounds is important for video marketing campaigns, the aesthetics are arguably even more important.
There are a number of ways that artificial intelligence can help improve the quality of visual designs. Most of these platforms ask the designers to choose based images as the foundation of the design. Deep learning technology evaluates their choices, which helps the algorithm determine which images appear to be the most popular.
The design software uses this information to provide better suggestions for images in future design modules. The images that gets selected the most will show at the top of the suggested images feed during the initial step of the design process, while the others are subsequently ranked lower.
Of course, the benefits of this particular AI feature are mixed. Design experts aren’t always marketers. They might be choosing images based on their own supposition, rather than hard data that would prove the value of a given image.
This brings us to an even more important benefit of artificial intelligence in the visual design process. Deep learning technology can measure engagement from different images in various designs. This data can be pulled from multiple different types of digital creatives, such as Pinterest images or YouTube videos. An even better benefit is that this data can be segmented according to user demographics. Marketers will be able to use data from these engagement ratings to choose the most appropriate images for a given audience.
This data can also be exported to certain visual design platforms. It can merge data on the highest quality images with other data driven engagement factors, such as written copy and color schemes. Design platforms can use this data to automatically make modifications, such as brightness levels and suggested text overlays.
Artificial intelligence is the foundation for modern video marketing
Artificial intelligence is the pillar of modern marketing. Marketers should leverage deep learning and other big data tools in every way possible. Data technology has been especially helpful for video marketing. Savvy marketers will utilize it to the full advantage in 2020.