5 Artificial Intelligence Trends Changing The eCommerce Industry

eCommerce companies have always been at the forefront of technological innovation. Even they are surprised by the sudden and wonderful disruption of big data.

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Artificial Intelligence (AI) is changing the way that eCommerce companies do business. AI is being implemented in systems across the eCommerce sector. From generating leads to gathering information, AI has improved multiple facets of the industry. Algorithmic bots have revolutionized customer facing services. Automated systems are the driving force behind improvements in back-end eCommerce software. eCommerce AI is a data-driven trend that allows companies to manage and analyze consumer information easily. Using these automated systems and AI robot machines, companies are better able to meet their sales goals. Here are some artificial intelligence trends changing the eCommerce industry. 

Smart Sales Predictions 

One-way artificial intelligence is changing the industry is by providing smarter sales predictions. These smart sales predictions utilize AI to secure your supply chain. AI algorithms analyze eCommerce products to deliver accurate sales volume forecasts. This smart prediction of sales lets merchants better understand how their products are selling. This allows sellers to strike the right balance between supply and demand. This data can also be used to identify shopper segmentation parameters. AI systems produce a fact-based segmentation of shoppers. By identifying shoppers’ distinguishing features using AI, merchants are better able to predict sales trends. eCommerce businesses leverage subtle criteria and product preferences to develop more effective marketing strategies. Algorithmic sales predictions is an AI trend changing the industry. 

Improved Customer Search Capabilities

AI is also being used by companies to improve customer search capabilities on their eCommerce sites. These eCommerce search engines are able to think the way humans do. Cloud based eCommerce solutions use customer data to create more relevant product displays. This is achieved through natural language processing. AI systems contextualize customer information to improve search results. Artificial intelligence models also improve the visual elements of these search results. eCommerce software with AI automatically tags, organizes and visually searches content using advanced labeling features. This connects customers to visual product imagery that matches their own aesthetic preferences. Artificial intelligence is improving customer search engines on eCommerce sites. 

Customer Email Syncing 

You can also find AI in customer email syncing systems. Email marketing is an effective strategy used by eCommerce companies. When a customer places an order, their email address is automatically synced to a marketing email list. Cloud-based solutions use data for email marketing campaigns. This greatly boosts the performance of your eCommerce platform. These addresses are organized by the customer category using relevant data. Ecommerce software uses AI to analyze this complex data. This includes customer behavior and click stream analysis. Artificial intelligence matches customer email addresses to personalized marketing lists. Marketing teams are thus better able to execute more effective email marketing campaigns. Email list syncing is another trend in AI automation. 

Automated Logistics

AI trends are not limited to customer-facing systems. In fact, a big use of AI in the industry is the automation of logistical processes. eCommerce software uses automated systems to fulfill and ship product orders. AI robots are now found in warehouses around the world. These robots improve the efficiency and speed of warehouse operations. They effectively stack products on shelves, pack, and ship merchandise. Delivery drones powered by AI are also being used to transport products. These AI trends in automation reduce costs and increase revenue for eCommerce companies. Artificial intelligence is being used to automate logistical processes in the eCommerce industry. 

Cart Abandonment

Lastly, eCommerce stores are using AI technology to reduce cart abandonment. On any site, there is a percentage of consumers who abandon their e-cart. When this happens, eCommerce stores lose sales. Companies are using AI to mitigate this problem and turn cart abandonment rates into sales. One way they do this is through marketing emails. Automated systems send reminder emails to customers who abandon their carts. Companies are also taking steps to identify red flags as customers browse. AI examines a shopper’s digital body language to identify when they may abandon a cart. They do this using complex analytical systems that interpret hundreds of data points in real-time. When stores identify the steps leading up to cart abandonment, they can send shoppers the right messages to keep them on track. AI trends that focus on cart abandonment are improving the eCommerce industry. 

Artificial intelligence trends are changing the eCommerce industry for the better. Smart sales predictions allow sellers to strike the perfect balance between supply and demand. AI models have made customer search engines increasingly intuitive. Automated logistics systems improve warehouse efficiency. Customer email syncing analyzes consumer data for better email marketing campaigns. Analytical systems interpret data points to lower cart abandonment rates. These are some of the artificial intelligence trends changing the eCommerce industry. 

(Image Credit - Shutterstock Licensed Photo)

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