Eli Goldratt and Tom H. C. Anderson Discuss Sales Forecasting
Tom H. C. Anderson and Management Guru Eli Goldratt discuss retail sales forecasting
In Saturdayâs post Eli Goldratt and I spoke broadly about economics and globalization and how that will effect marketing. Today I ask him a few question about his most recent project, investigating retail. Eli points out how bad marketing is at forecastingâ¦ (Post 5 of 5)
TA: Well, one final question. Your latest book, âIsnât It Obviousâ, I believe, will be very interesting for marketers and market researchers as it deals with retail. And I think that market researchers donât consider the retail component enough, sometimes. We donât do such a good job of forecasting demand, sales, considering segmentation, shopper basket analysis and so forth.
EG: What, what? Say it again? Not such a good job? I would say that you are doing a lousy job! For ..
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