By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics in sports industry
    Here’s How Data Analytics In Sports Is Changing The Game
    6 Min Read
    data analytics on nursing career
    Advances in Data Analytics Are Rapidly Transforming Nursing
    8 Min Read
    data analytics reveals the benefits of MBA
    Data Analytics Technology Proves Benefits of an MBA
    9 Min Read
    data-driven image seo
    Data Analytics Helps Marketers Substantially Boost Image SEO
    8 Min Read
    construction analytics
    5 Benefits of Analytics to Manage Commercial Construction
    5 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Calculate the Value of Your Facebook Page
Share
Notification Show More
Latest News
3 Ways AI Has Helped Marketers and Creative Professionals Streamline Workflows
3 Ways AI Has Helped Marketers and Creative Professionals Streamline Workflows
Artificial Intelligence
data analytics in sports industry
Here’s How Data Analytics In Sports Is Changing The Game
Big Data
data analytics on nursing career
Advances in Data Analytics Are Rapidly Transforming Nursing
Analytics
data analytics reveals the benefits of MBA
Data Analytics Technology Proves Benefits of an MBA
Analytics
anti-spoofing tips
Anti-Spoofing is Crucial for Data-Driven Businesses
Security
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Mining > Calculate the Value of Your Facebook Page
Data Mining

Calculate the Value of Your Facebook Page

PamDyer
Last updated: 2010/05/19 at 11:16 PM
PamDyer
4 Min Read
SHARE

Marketers are clamoring for data to determine the ROI of their social-media efforts, and a new free tool called the Social Page Evaluator, from social media management company Vitrue, is here to help. It’s designed to assist marketers as they try to get a better grasp of the value of a brand’s Facebook Page.

A Facebook Page is commonly referred to as “fan page”, and its purpose is to provide a platform for brands to connect and communicate with their audience. Pages come in many varieties: they can represent actual brands, organizations, non-profits, and other entities — including people, blogs, etc. When you engage and opt-in on a brand’s Facebook Page, you “like” (formerly “Become a Fan”) them.

More Read

facebook libra cryptocurrency

Does Facebook “Libra” Illustrate The Dark Side Of Big Data?

5 Innovative Ways To Reduce Instagram Data Usage
Facebook’s ThreatExchange to Help Cyber Security Experts Coordinate Their Efforts Against Hackers
What Data Do the Five Largest Tech Companies Collect? [INFOGRAPHIC]
How Big Data Analytics Reveal Your Most Intimate Secrets

The Social Page Evaluator is easy to use. Enter the URL of any Facebook Page and it will examine its fan count, post frequency, and various fan interactions with the Page and calculate a valuation. The formula used by the application is related to the formula that Vitrue recently released to estimate the relative value of Facebook Fans to large brands. The tool is adjustable and interactive — for example, the base rate of Earned Media Value (or CPM) is $5, but this can be …

Marketers are clamoring for data to determine the ROI of their social-media efforts, and a new free tool called the Social Page Evaluator, from social media management company Vitrue, is here to help. It’s designed to assist marketers as they try to get a better grasp of the value of a brand’s Facebook Page.

A Facebook Page is commonly referred to as “fan page”, and its purpose is to provide a platform for brands to connect and communicate with their audience. Pages come in many varieties: they can represent actual brands, organizations, non-profits, and other entities — including people, blogs, etc. When you engage and opt-in on a brand’s Facebook Page, you “like” (formerly “Become a Fan”) them.

The Social Page Evaluator is easy to use. Enter the URL of any Facebook Page and it will examine its fan count, post frequency, and various fan interactions with the Page and calculate a valuation. The formula used by the application is related to the formula that Vitrue recently released to estimate the relative value of Facebook Fans to large brands. The tool is adjustable and interactive — for example, the base rate of Earned Media Value (or CPM) is $5, but this can be adjusted higher or lower. There is also a “Fan-tasize” section that enables you to tweak other features like number of posts per day, engagement level, and fan count to see how these impact the valuation.

value of starbucks fb page Calculate the Value of Your Facebook Page

The interface allows you to compare a Facebook Page with up to three other brands and to view a Page’s value history. In addition to the valuation data, there is also a list of best practices for getting the most out of your Facebook Page that offers a breakdown of contributing factors to your Page’s current value and suggestions about how to improve engagement.

This tool isn’t completely scientific, but it’s one way way to gauge value of a Page to advertisers and to see the factors that impact a Facebook Page valuation. It’s also a good catalyst for thinking about the potential advertising power of a Page.

Link to original post

TAGGED: facebook
PamDyer May 19, 2010
Share this Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

3 Ways AI Has Helped Marketers and Creative Professionals Streamline Workflows
3 Ways AI Has Helped Marketers and Creative Professionals Streamline Workflows
Artificial Intelligence
data analytics in sports industry
Here’s How Data Analytics In Sports Is Changing The Game
Big Data
data analytics on nursing career
Advances in Data Analytics Are Rapidly Transforming Nursing
Analytics
data analytics reveals the benefits of MBA
Data Analytics Technology Proves Benefits of an MBA
Analytics

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

facebook libra cryptocurrency
Big DataBlockchainExclusivePrivacy

Does Facebook “Libra” Illustrate The Dark Side Of Big Data?

6 Min Read
Instagram data usage tips
Big Data

5 Innovative Ways To Reduce Instagram Data Usage

5 Min Read

Facebook’s ThreatExchange to Help Cyber Security Experts Coordinate Their Efforts Against Hackers

4 Min Read

What Data Do the Five Largest Tech Companies Collect? [INFOGRAPHIC]

1 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots
AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?