Is 2010 The Year Asia Cuts the Apron Strings?

January 10, 2010

It has been many years since I last worked in China and a couple of recent announcements led me to wonder what has been going on there recently. When I started to review what I knew about analytics in China I started thinking about Asia in general. Would 2010 be the year we would see an upswell of analytics with a distinctly Asian (as opposed to US) flavour?

What makes Asia Different?

Analytically, it’s both the size of the potential market as well as its fundamental differences from the West that intrigue me. Take a look at the mobile market for example:


So not only is the absolute size greater but 75 per cent of mobile users own web-enabled phones – compared with only 41 per cent in the US