Next Gen Market Research Analytics 2010 and Beyond

January 4, 2010
120 Views

Later this week I will be posting the report from the survey conducted among n=855 members of the Next Gen Market Research Group (NGMR). While the entire report in PPT won’t be posted until this Thursday I thought I would start sharing a chart or two here on the blog before then.

Below are the results to the question “Does your organization currently use the following analytical techniques/methodologies?”



Later this week I will be posting the report from the survey conducted among n=855 members of the Next Gen Market Research Group (NGMR). While the entire report in PPT won’t be posted until this Thursday I thought I would start sharing a chart or two here on the blog before then.

Below are the results to the question “Does your organization currently use the following analytical techniques/methodologies?”

It looks like data mining has become mainstream with the majority of market researchers, six in 10, stating their organization is currently using it, and only 16% stating they “would like to use [in the future]“.

Also of surprise is how high “blog mining” ranks on the “Would like to use” list (it is tie with social network analysis). Blog mining has been around for quite some time, I tend to think of it as “web 1.0″, but obviously in terms of market research it’s still quite ‘new’. I believe we will see “social network analysis” as well as “screen/web scraping” surpass blog mining in the near future.

Will break out client side and supplier side responses by Thursday. Stay tuned…

@TomHCAnderson

Link to original postTom H. C. Anderson – Anderson Analytics