Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    big data analytics in transporation
    Turning Data Into Decisions: How Analytics Improves Transportation Strategy
    3 Min Read
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Should we optimize ourselves for search engines?
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Mining > Should we optimize ourselves for search engines?
Data Mining

Should we optimize ourselves for search engines?

StephenBaker1
StephenBaker1
4 Min Read
SHARE

One of my points in The Numerati is that in a world increasingly managed by machines, we must “optimize” ourselves so that they find and appreciate us. We need them to give us high rankings as workers, prospective dates, etc. But now the fracas between Rupert Murdoch and Google raises questions about that approach. Murdoch, in effect, says that the traffic coming from search engines is low quality — and not worth attracting.

I think this may be just a negotiating position. Still, I came across this interesting speech by The Daily Mirror’s Matt Kelly. (ex Matthew Ingram). He argues against search engine optimization, saying that it orients the product toward machine algorithms, and not the passions of readers. He talks about new Web sites in which the Mirror team has turned SEO dictates on their heads — taking the risk of appealing to humans while confusing machines.

Instead of a navigation that would perform well in Google – something like “music news”, “celebrity news”, “film news”, “TV news” etc., etc… – we decided to follow a more emotional methodology… “Gasp!”, “Tee-hee”, “Phwoar”… I hope the translators are able to cope with making sense of this – …



One of my points in The Numerati is that in a
world increasingly managed by machines, we must “optimize” ourselves so
that they find and appreciate us. We need them to give us high rankings
as workers, prospective dates, etc. But now the fracas
between Rupert Murdoch and Google raises questions about that approach.
Murdoch, in effect, says that the traffic coming from search engines is
low quality — and not worth attracting.

I think this may be just a negotiating position. Still, I came across this interesting speech by The Daily Mirror’s Matt Kelly. (ex Matthew Ingram).
He argues against search engine optimization, saying that it orients
the product toward machine algorithms, and not the passions of readers.
He talks about new Web sites in which the Mirror team has turned SEO
dictates on their heads — taking the risk of appealing to humans while
confusing machines.

Instead of a navigation that would perform well in Google –
something like “music news”, “celebrity news”, “film news”, “TV news”
etc., etc… – we decided to follow a more emotional methodology… “Gasp!”,
“Tee-hee”, “Phwoar”… I hope the translators are able to cope with
making sense of this – but phrases that better reflect the experience
we hope our users will enjoy when they come to 3am. To be shocked,
amused, titillated…

More Read

Game Analytics: Platform Trends, Monetization and Player Value in Social Games
Predictive Analytics World
How Amazon Uses Big Data to Boost Its Performance
No Time to Waste! 5 Essential Features for Your Information Intelligence Solution
Designing performance measurements to identify and reduce warranty waste

Yes, it’s different. And it means the
audience may grow more slowly. But it will grow meaningfully. Because
its audience will care.

Interesting. Of course, if papers like the Mirror can attract readers
using rubiques like “Phwoar” and “Tee-hee,” the scientists at search
engines will have to tweak their algorithms to recognize those words
themselves. In that scenario, the word people lead and the Numerati
follow. It’s not something I’d bet on, at least in the short term.

Link to original post

TAGGED:seo
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

AI role in medical industry
The Role Of AI In Transforming Medical Manufacturing
Artificial Intelligence Exclusive
b2b sales
Unseen Barriers: Identifying Bottlenecks In B2B Sales
Business Rules Exclusive Infographic
data intelligence in healthcare
How Data Is Powering Real-Time Intelligence in Health Systems
Big Data Exclusive
intersection of data
The Intersection of Data and Empathy in Modern Support Careers
Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

The decline of SEO

4 Min Read

#27: Here’s a thought…

9 Min Read

Google and Transparency

6 Min Read

Anatomy of a bad search result

4 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots
data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?