The intersection of change management and design thinking

November 20, 2009
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When I read articles like Bruce Nussbaum’s, Life in Beta, I am more and more convinced that change management can teach us what (not how) we can do to lead change and design thinking can help us understand how. Humanistic thinking, a fundamental aspect of design thinking, can also teach us what we should do. For me, design thinking helps bridge the gap between mechanical change management methodologies and tools and realizing successful change (results!).

design-thinking-bridge-change-management-gap

I capture a few excerpts from Bruce Nussbaum’s speech at the Singapore Design Thinking Symposium: Life in Beta—How Design Thinking Can Help Us Navigate Through This Time of Continuous, Cascading Change. Enjoy and please share your comments.

» Let’s talk about Designomics… both parts of the word—design and economics—are undergoing vast changes.
» Because we now live in a world of constant, cascading change, which is eroding our business and social institutions, reshaping our careers and remaking our lives.
» Design Thinking is far more important to innovation than technology.
» Empathy. Connection. Engagement. Interaction. Options. That’s Design.

» The Mayo Clinic and the Memorial



When I read articles like Bruce Nussbaum’s, Life in Beta, I am more and more convinced that change management can teach us what (not how) we can do to lead change and design thinking can help us understand how. Humanistic thinking, a fundamental aspect of design thinking, can also teach us what we should do. For me, design thinking helps bridge the gap between mechanical change management methodologies and tools and realizing successful change (results!).

design-thinking-bridge-change-management-gap

I capture a few excerpts from Bruce Nussbaum’s speech at the Singapore Design Thinking Symposium: Life in Beta—How Design Thinking Can Help Us Navigate Through This Time of Continuous, Cascading Change. Enjoy and please share your comments.

» Let’s talk about Designomics… both parts of the word—design and economics—are undergoing vast changes.
» Because we now live in a world of constant, cascading change, which is eroding our business and social institutions, reshaping our careers and remaking our lives.
» Design Thinking is far more important to innovation than technology.
» Empathy. Connection. Engagement. Interaction. Options. That’s Design.

» The Mayo Clinic and the Memorial Sloan Kettering cancer hospital are using Design to change the way doctors relate to patients while branding themselves nationally as elite medical service deliverers.
» Increasingly, people are turning to Design Thinking as a new paradigm to understand the needs and desires of changing cultures and create new options that never existed before. …leading to new products, services and even social systems of great value.

» Design Thinking is providing a pathway to the future.
» Design Thinking provides a package of tools, methodologies and perspectives that has relevance to all our social systems—business, health, education, entertainment.