Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Will Browsers Ship With Ad Blockers?
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Will Browsers Ship With Ad Blockers?
Uncategorized

Will Browsers Ship With Ad Blockers?

Daniel Tunkelang
Daniel Tunkelang
4 Min Read
SHARE

A while ago, I wrote a post entitled “Think Evil” in which I mused that:

A few years ago, when it became clear that Microsoft was losing the search wars to Google – but when they hadn’t lost much browser market share to Firefox – I thought they should have used a scorched earth strategy of including an ad-blocker in Internet Explorer. The ad blocker would be on by default and would block all ads, including sponsored links from search engines. Actually, I can’t bring myself to consider this particular approach evil – from my perspective, the means would justify the end.

I guess I’m not the only person with such musings. In a post with the descriptive (if uncreative) title “In five years all browsers will block internet advertisements by default,” Orin Thomas argues:

People have become conditioned to accessing content for free on the Internet and people also don’t want to see advertisements on the Internet. At some point in the not too distant future, ad blocking will become a necessary browser feature like Tabs are today. Any browser that does not include the feature will suffer a dramatic downturn in market share as people move to platforms that “block those darn …


More Read

Saturation Point
People, Process & Politics: Business & Integration
Will Larry Turn Oracle-Sun Into the New AS/400?
Lessons Learned From a (Real) Fire Zone: Keep Your Friends Close, and Twitter Closer
Search with Slashtags: Taking Blekko Out for a Spin

A while ago, I wrote a post entitled “Think Evil” in which I mused that:

A few years ago, when it became clear that Microsoft was losing the search wars to Google – but when they hadn’t lost much browser market share to Firefox – I thought they should have used a scorched earth strategy of including an ad-blocker in Internet Explorer. The ad blocker would be on by default and would block all ads, including sponsored links from search engines. Actually, I can’t bring myself to consider this particular approach evil – from my perspective, the means would justify the end.

I guess I’m not the only person with such musings. In a post with the descriptive (if uncreative) title “In five years all browsers will block internet advertisements by default,” Orin Thomas argues:

People have become conditioned to accessing content for free on the Internet and people also don’t want to see advertisements on the Internet. At some point in the not too distant future, ad blocking will become a necessary browser feature like Tabs are today. Any browser that does not include the feature will suffer a dramatic downturn in market share as people move to platforms that “block those darn advertisements.” Within five years, all browsers will block advertisements by default because, in the end, it is a feature that most people want.

I’d like to believe that he’s right, but I’m pretty sure I made similar claims at least five years ago, and I’m not aware of even a niche browser that ships with a built-in ad blocker.

I’m curious what readers think. Is it a matter of time before we see another arms race, like we had a few years ago over pop-up ads? Or, as one of the commentors responded to Thomas , is it just a matter of equilibrium, where advertisers produce ads that users don’t want to block?

Indeed, are we already at that equilibrium? Is the lack of traction for easily available ad blockers a sign that people don’t mind ads, and that the ad-supported ecosystem can easily afford to ignore outliers like me who religiously use Adblock Plus and CustomizeGoogle to block all ads?

Link to original post

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

data analytics and truck accident claims
How Data Analytics Reduces Truck Accidents and Speeds Up Claims
Analytics Big Data Exclusive
predictive analytics for interior designers
Interior Designers Boost Profits with Predictive Analytics
Analytics Exclusive Predictive Analytics
big data and cybercrime
Stopping Lateral Movement in a Data-Heavy, Edge-First World
Big Data Exclusive
AI and data mining
What the Rise of AI Web Scrapers Means for Data Teams
Artificial Intelligence Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

What Jimmy Buffett Could Teach Data Governance Leaders

6 Min Read

Designing products for single and multiplayer modes

4 Min Read

The Now Economy

4 Min Read

Design Patterns

9 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots
data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?