By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    data-driven image seo
    Data Analytics Helps Marketers Substantially Boost Image SEO
    8 Min Read
    construction analytics
    5 Benefits of Analytics to Manage Commercial Construction
    5 Min Read
    benefits of data analytics for financial industry
    Fascinating Changes Data Analytics Brings to Finance
    7 Min Read
    analyzing big data for its quality and value
    Use this Strategic Approach to Maximize Your Data’s Value
    6 Min Read
    data-driven seo for product pages
    6 Tips for Using Data Analytics for Product Page SEO
    11 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Analytics simplify data to amplify its value
Share
Notification Show More
Latest News
ai in software development
3 AI-Based Strategies to Develop Software in Uncertain Times
Software
ai in ppc advertising
5 Proven Tips for Utilizing AI with PPC Advertising in 2023
Artificial Intelligence
data-driven image seo
Data Analytics Helps Marketers Substantially Boost Image SEO
Analytics
ai in web design
5 Ways AI Technology Has Disrupted Website Development
Artificial Intelligence
cloud-centric companies using network relocation
Cloud-Centric Companies Discover Benefits & Pitfalls of Network Relocation
Cloud Computing
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Analytics > Predictive Analytics > Analytics simplify data to amplify its value
Predictive Analytics

Analytics simplify data to amplify its value

JamesTaylor
Last updated: 2009/07/31 at 6:42 PM
JamesTaylor
5 Min Read
SHARE
- Advertisement -

Copyright © 2009 James Taylor. Visit the original article at Analytics simplify data to amplify its value.

Syndicated from ebizQ

- Advertisement -

With IBM’s announcement this week that it was acquiring SPSS I have been talking to a lot of folks about analytics. Analytics is one of those topics that is often on the edge of what IT people know so I thought a couple of posts on analytics might be useful.

Now analytics can mean a lot of things and different people interpret it differently but I always like to go back to one I first heard at FICO:

More Read

energy data analytics

IBM Emphasizes The Benefits Of Data Analytics For Renewable Energy

IBM’s IoT Foundation Available for Beta Test Drive
Watson Analytics: The Data Scientist Accelerator
Open, Open, Open: IBM’s SoftLayer Will Open Data Center in London
IBM Bets a Billion to Mobilize Watson Business Unit and Monetize Cognitive Computing

Analytics simplify data to amplify its value

This always struck me as going to the core of analytics – the power of analytics to turn huge volumes of data into a much smaller amount of information and insight. People use analytics as a phrase very casually, describing everything from reports to embeddable analytic models built using sophisticated statistical techniques. A report, of course, largely fails this test as it does not simplify data nor amplify its value, it simply packages up the data so it can be consumed. Or, in the case of most reports, so the data can be ignored. Reports are not analytics, but dark alleyways into which data is lured …

- Advertisement -

Copyright © 2009 James Taylor. Visit the original article at Analytics simplify data to amplify its value.

Syndicated from ebizQ

With IBM’s announcement this week that it was acquiring SPSS I have been talking to a lot of folks about analytics. Analytics is one of those topics that is often on the edge of what IT people know so I thought a couple of posts on analytics might be useful.

Now analytics can mean a lot of things and different people interpret it differently but I always like to go back to one I first heard at FICO:

Analytics simplify data to amplify its value

- Advertisement -

This always struck me as going to the core of analytics – the power of analytics to turn huge volumes of data into a much smaller amount of information and insight. People use analytics as a phrase very casually, describing everything from reports to embeddable analytic models built using sophisticated statistical techniques. A report, of course, largely fails this test as it does not simplify data nor amplify its value, it simply packages up the data so it can be consumed. Or, in the case of most reports, so the data can be ignored. Reports are not analytics, but dark alleyways into which data is lured and quietly strangled. But many things can be described as analytics:

  • Visualizations
  • Statistical analyses
  • Data mining results
  • Predictive models

In every case the analytics are simplifying the data (a picture, a graph, an equation not thousands of rows of data) and yet amplifying its value by showing a data consumer what the data means. That consumer could be a person or a system, and different kinds of analytics work better in different circumstances.

IT people need to educate themselves on the role of these different kinds of analytics and their potential. Anytime a system has data that users or other systems want, the designers of that system should be asking themselves if there are analytic techniques that could be applied to amplify the value of that data while simplifying its consumption. And you don’t need to understand the math behind these techniques to tell what might be useful. Understanding the power and limitations of these techniques is enough to spot the opportunities. Your systems store and manage data so something that makes that data more valuable makes your systems more valuable.


Link to original post

TAGGED: ibm, spss
JamesTaylor July 31, 2009
Share this Article
Facebook Twitter Pinterest LinkedIn
Share
- Advertisement -

Follow us on Facebook

Latest News

ai in software development
3 AI-Based Strategies to Develop Software in Uncertain Times
Software
ai in ppc advertising
5 Proven Tips for Utilizing AI with PPC Advertising in 2023
Artificial Intelligence
data-driven image seo
Data Analytics Helps Marketers Substantially Boost Image SEO
Analytics
ai in web design
5 Ways AI Technology Has Disrupted Website Development
Artificial Intelligence

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

energy data analytics
AnalyticsBig DataExclusivePredictive Analytics

IBM Emphasizes The Benefits Of Data Analytics For Renewable Energy

7 Min Read

IBM’s IoT Foundation Available for Beta Test Drive

2 Min Read

Watson Analytics: The Data Scientist Accelerator

10 Min Read

Open, Open, Open: IBM’s SoftLayer Will Open Data Center in London

4 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data
ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?