Value at Risk Segmentation and Retention Campaigns
In Propensity Based Segmentation customers are grouped according to propensity scores, such as churn…
BI Excellence or Analytic Horror – You Choose!
Sometimes, business intelligence stories can be complex and technical. Sometimes, even the…
Microsoft Focuses Big Data Efforts on Hadoop
Microsoft has shown once again that it can act decisively and smartly…
Embracing the Unexpected
The nineteen century belonged to the engineers. Western society had been invigorated…
