Great opportunities present themselves even when market downturns spook consumers and create chaos. Companies brainstorm for ways to get more and spend less. They pay closer attention to customers. They dig around in their databases for economic insight and revenue opportunity.
Make no mistake, it’s not easy to manage customer relationships, especially when those complex relationships extend across a variety of different marketing channels. A good set of customer relationship management (CRM) tools is critical for any business weathering an economic hurricane like the one blowing through our markets.
We at Teradata think our CRM software is a powerful intelligence tool kit for businesses both in times of market upheaval and booms.
I was pleased to see Teradata’s CRM portfolio advancing in Gartner’s latest report, “Magic Quadrant for CRM Multichannel Campaign Management (MCCM)” by Adam Sarner. Multichannel campaign management refers to marketing processes that enable companies to communicate with customers across channels such as web sites, email, mobile devices, call centers, direct mail, stores, branches and communities of interest.
Out of hundreds of CRM software products, the new Gartner report reviews just sixteen competing CRM software vendors across the world, which is one reason why Teradata’s placement in the Leader’s Quadrant with only three others is noteworthy. The sweetener is Gartner’s comment that: the MCCM market continues to show overall positive growth. We are a leader in a market that is in fast-forward mode.
Customer relationships are everything to a business, especially when a stormy economy is blowing your roof off – and competitors bite and claw. What better time to have your CRM act together? What do you think?
Darryl McDonald
CMO, Teradata
