Day I: 10th Annual Panel of Peers Conference

April 21, 2009
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We had a great time last evening welcoming attendees to our 10th Annual Panel of Peers Conference. Today is full of sessions covering all aspects of our multi-channel world, including:

First Impressions: Discussions of the importance of Email Welcome Streams and other Bonding Programs. We’ll offer examples of how best to bring the lost back into the mix and keep all recipients engaged.

Open = Play: Incorporating video directly in your email is an excellent way to make your messages stand out in the inbox and enhance your brand. This session will include a capability overview, best practices and how to get the most out of your video-enabled email campaigns.

Best of New Media – Web 2.0 & Beyond: Like all of you, we’ve seen articles, blog posts and comments concerning the balancing act between email and social media – recent marketing cuts add to the concern and make you wonder what the future of email and eMarketing holds, and how to get it right… We’ll highlight marketers who have earned Gold in their various mediums, share ideal practices and highlight work conducted by our hosts, The Atlanta Spirit.

Testing Strategies: This open discussion of the struggles/ opportunities we face


We had a great time last evening welcoming attendees to our 10th Annual Panel of Peers Conference. Today is full of sessions covering all aspects of our multi-channel world, including:

First Impressions: Discussions of the importance of Email Welcome Streams and other Bonding Programs. We’ll offer examples of how best to bring the lost back into the mix and keep all recipients engaged.

Open = Play: Incorporating video directly in your email is an excellent way to make your messages stand out in the inbox and enhance your brand. This session will include a capability overview, best practices and how to get the most out of your video-enabled email campaigns.

Best of New Media – Web 2.0 & Beyond: Like all of you, we’ve seen articles, blog posts and comments concerning the balancing act between email and social media – recent marketing cuts add to the concern and make you wonder what the future of email and eMarketing holds, and how to get it right… We’ll highlight marketers who have earned Gold in their various mediums, share ideal practices and highlight work conducted by our hosts, The Atlanta Spirit.

Testing Strategies: This open discussion of the struggles/ opportunities we face as online marketing managers – we’ll identify what’s normal from business and technical perspectives, evaluate the most effective segmentation strategies, survey methods and offers as well as the metrics to back everything up.

Good, Better, Best Content and Design: We’ve all seen scary email offers, you’ll have the chance to critique… but in the form of how we can improve the examples. We’ll cover common practices in content and design as well as strategies to stay in the top category with every communiqué.

Quarterly Email Review: We’ve worked up a strategy to help you look at your numbers, this open discussion will include take aways on how to start, suggested formats and evaluation tools that you can customize.

Virtually There
Twitter – Join in our live Twitter discussion, we’re making updates from the conference and accepting Tweets, feel free to ask questions of your Peers. Use hash code #POP09 – POP Attendees can Tweet using this code too!

Service In Action – Don’t Forget Friday’s call, we’ll recap key elements of our time at the Panel of Peers.

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