By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    construction analytics
    5 Benefits of Analytics to Manage Commercial Construction
    5 Min Read
    benefits of data analytics for financial industry
    Fascinating Changes Data Analytics Brings to Finance
    7 Min Read
    analyzing big data for its quality and value
    Use this Strategic Approach to Maximize Your Data’s Value
    6 Min Read
    data-driven seo for product pages
    6 Tips for Using Data Analytics for Product Page SEO
    11 Min Read
    big data analytics in business
    5 Ways to Utilize Data Analytics to Grow Your Business
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Strange campaign from Netezza
Share
Notification Show More
Latest News
cloud-centric companies using network relocation
Cloud-Centric Companies Discover Benefits & Pitfalls of Network Relocation
Cloud Computing
construction analytics
5 Benefits of Analytics to Manage Commercial Construction
Analytics
database compliance guide
Four Strategies For Effective Database Compliance
Data Management
Digital Security From Weaponized AI
Fortifying Enterprise Digital Security Against Hackers Weaponizing AI
Security
DevOps on cloud
Optimizing Cost with DevOps on the Cloud
Development
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Warehousing > Strange campaign from Netezza
Business IntelligenceData Warehousing

Strange campaign from Netezza

Editor SDC
Last updated: 2009/04/11 at 1:53 PM
Editor SDC
5 Min Read
SHARE
- Advertisement -

Netezza is an impressive company, no argument there. I’ve met some folks from there that I’ve really enjoyed talking to, and they deliver an impressive product (though it’s cost has continued to rise since the early days).

However, this “Data Liberators” campaign is somewhat odd, another case of misguided use of social marketing and “from the trenches” fakery.

- Advertisement -

The name is cute: The Data Liberators. They have a somewhat stilted and odd blog at http://www.dataliberators.com/. They do have t-shirts and such with the logo, which is kind of violent, but some will like it. They have a twitter account, yadda yadda.

But, as usual, you have to read into it with some effort to discover that the whole thing is just an ad for Netezza. It’s not a movement for data independence ala Health Records or Facebook export, or even for providing more real consumer benefits of any kind. Netezza is mentioned here and there, but there is no copyright, no “sponsored by”, nothing to make it clear that this is an ad. Yes, they drop a few tiny hints: the writer is “ntza1” and their “Policy Truth” news…

More Read

Big Analytics Rather Than Big Data

Oracle Unveils the BI Appliance Called Exalytics
Enterprise Software: Is there any one left to buy?

Netezza is an impressive company, no argument there. I’ve met some folks from there that I’ve really enjoyed talking to, and they deliver an impressive product (though it’s cost has continued to rise since the early days).

- Advertisement -

However, this “Data Liberators” campaign is somewhat odd, another case of misguided use of social marketing and “from the trenches” fakery.

The name is cute: The Data Liberators. They have a somewhat stilted and odd blog at http://www.dataliberators.com/. They do have t-shirts and such with the logo, which is kind of violent, but some will like it. They have a twitter account, yadda yadda.

But, as usual, you have to read into it with some effort to discover that the whole thing is just an ad for Netezza. It’s not a movement for data independence ala Health Records or Facebook export, or even for providing more real consumer benefits of any kind. Netezza is mentioned here and there, but there is no copyright, no “sponsored by”, nothing to make it clear that this is an ad. Yes, they drop a few tiny hints: the writer is “ntza1” and their “Policy Truth” newsletter is hosted at netezza.com.

But only on this sign-up page do you see “©2008-2009 Netezza Corporation All Rights Reserved”. I suspect the realized that if they are collecting identifiers, it’s probably smart to leave some clue who they are, even if they feel no need to mention a privacy policy. And if you read the source code of the page, they reveal more of the truth (but not all of it) in the meta tags (clearly to them, it is more important to cater to the search engines than to your potential customers.)

Look, I love a clever campaign as much as the next guy. But I hate, hate, hate misleading ads. Virals that are staged to look “amateur”, fake “movements”, all of these cries for attention are saying “we have to lie to you to get you to listen to us”. Is the the kind of brand perception you really want?

- Advertisement -

Yes, by going over the top with a bombastic style and a few hints, Netezza hopes that savvy readers will get that this is an ad. And I’m sure someone mentioned that the best ads are ones that drive use of the product without mentioning it. Sometimes, that’s true. This is not one of those times.

My suggestion: Put an “about us”. Explain that the “movement” is a funny take on some real concerns, and that it’s sponsored by Netezza. It’s OK to raise FUD if there really is an issue to consider.

Netezza, you might be right about how Oracle is approaching big data. But after reading this ad, my trust of using your stuff to host my data dropped a few pegs,and that’s too bad. You guys changed how big data is stored and paved the way for the rise of data-driven corps by making the cost a fraction of Teradata; continue to keep our attention with more technical wizardry instead of misleading marketing.


Link to original post

TAGGED: netezza
Editor SDC April 11, 2009
Share this Article
Facebook Twitter Pinterest LinkedIn
Share
- Advertisement -

Follow us on Facebook

Latest News

cloud-centric companies using network relocation
Cloud-Centric Companies Discover Benefits & Pitfalls of Network Relocation
Cloud Computing
construction analytics
5 Benefits of Analytics to Manage Commercial Construction
Analytics
database compliance guide
Four Strategies For Effective Database Compliance
Data Management
Digital Security From Weaponized AI
Fortifying Enterprise Digital Security Against Hackers Weaponizing AI
Security

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

Big Analytics Rather Than Big Data

4 Min Read

Oracle Unveils the BI Appliance Called Exalytics

7 Min Read

Enterprise Software: Is there any one left to buy?

11 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?