Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    media monitoring
    Signals In The Noise: Using Media Monitoring To Manage Negative Publicity
    5 Min Read
    data analytics
    How Data Analytics Can Help You Construct A Financial Weather Map
    4 Min Read
    financial analytics
    Financial Analytics Shows The Hidden Cost Of Not Switching Systems
    4 Min Read
    warehouse accidents
    Data Analytics and the Future of Warehouse Safety
    10 Min Read
    stock investing and data analytics
    How Data Analytics Supports Smarter Stock Trading Strategies
    4 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Don’t think percentages, think real people
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Mining > Don’t think percentages, think real people
Data MiningPredictive Analytics

Don’t think percentages, think real people

DavidMSmith
DavidMSmith
2 Min Read
SHARE

We see risk statistics in news articles every day. “One extra unit of alcohol a day increases a woman’s risk of breast cancer by 12%.” “Bacon increases your risk of colorectal cancer by 20%.” But what do those numbers really mean? (Beyond wide-eyed alarmism from the news media, I mean.) Michael Blastland (BBC) suggests converting these risk percentages to the number of additional (or fewer) cases amongst a static population. In his Risk-o-Meter, the statement “Bacon increases your risk of colorectal cancer by 20%” is converted to “about one extra case in every 100 people”. It makes sense: it’s really…

We see risk statistics in news articles every day. "One extra unit of alcohol a day increases a woman's risk of breast cancer by 12%." "Bacon increases your risk of colorectal cancer by 20%." But what do those numbers really mean? (Beyond wide-eyed alarmism from the news media, I mean.) Michael Blastland (BBC) suggests converting these risk percentages to the number of additional (or fewer) cases amongst a static population.  In his Risk-o-Meter, the statement "Bacon increases your risk of colorectal cancer by 20%" is converted to "about one extra case in every 100 people".  It makes sense: it's really difficult to make sense of these risk numbers without knowing the prevalence of the disease (…, event, whatever) in the first place.

Michael Blastland: How to understand risk in 13 clicks

More Read

The 4 Es of Social Media Strategy
dtp.amazon.com BETA
Analytics Can Answer: “Why Can’t … ?
Can Machine Learning Models Accurately Predict The Stock Market?
It’s Time to Take Your Data’s Temperature
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

NO-CODE
Breaking down SPARC Emulation Technology: Zero Code Re-write
Exclusive News Software
online business using analytics
Why Some Businesses Seem to Win Online Without Ever Feeling Like They Are Trying
Exclusive News
edi compliance with AI
AI Is Transforming EDI Compliance Services
Exclusive News
companies using big data
5 Industries Driving Big Data Technology Growth
Big Data Exclusive

Stay Connected

1.2KFollowersLike
33.7KFollowersFollow
222FollowersPin

You Might also Like

Here’s How to Use Decision Management to Improve Cross-Channel Experience

4 Min Read
analytics
AnalyticsBig DataPredictive AnalyticsR Programming LanguageStatistics

Revolution Analytics CEO: Big Data Is a New Management Discipline

8 Min Read
predictive analytics
AnalyticsBig DataBusiness IntelligenceCommentaryData MiningKnowledge ManagementMarket ResearchPredictive AnalyticsSocial Data

The New Predictive Profession: Odd Yet Newly Legitimate [BOOK REVIEW]

7 Min Read

Why Questions are Becoming More and More Popular in the Social Realm

7 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence
ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?