Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    composable analytics
    How Composable Analytics Unlocks Modular Agility for Data Teams
    9 Min Read
    data mining to find the right poly bag makers
    Using Data Analytics to Choose the Best Poly Mailer Bags
    12 Min Read
    data analytics for pharmacy trends
    How Data Analytics Is Tracking Trends in the Pharmacy Industry
    5 Min Read
    car expense data analytics
    Data Analytics for Smarter Vehicle Expense Management
    10 Min Read
    image fx (60)
    Data Analytics Driving the Modern E-commerce Warehouse
    13 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Don’t think percentages, think real people
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Mining > Don’t think percentages, think real people
Data MiningPredictive Analytics

Don’t think percentages, think real people

DavidMSmith
DavidMSmith
2 Min Read
SHARE

We see risk statistics in news articles every day. “One extra unit of alcohol a day increases a woman’s risk of breast cancer by 12%.” “Bacon increases your risk of colorectal cancer by 20%.” But what do those numbers really mean? (Beyond wide-eyed alarmism from the news media, I mean.) Michael Blastland (BBC) suggests converting these risk percentages to the number of additional (or fewer) cases amongst a static population. In his Risk-o-Meter, the statement “Bacon increases your risk of colorectal cancer by 20%” is converted to “about one extra case in every 100 people”. It makes sense: it’s really…

We see risk statistics in news articles every day. "One extra unit of alcohol a day increases a woman's risk of breast cancer by 12%." "Bacon increases your risk of colorectal cancer by 20%." But what do those numbers really mean? (Beyond wide-eyed alarmism from the news media, I mean.) Michael Blastland (BBC) suggests converting these risk percentages to the number of additional (or fewer) cases amongst a static population.  In his Risk-o-Meter, the statement "Bacon increases your risk of colorectal cancer by 20%" is converted to "about one extra case in every 100 people".  It makes sense: it's really difficult to make sense of these risk numbers without knowing the prevalence of the disease (…, event, whatever) in the first place.

Michael Blastland: How to understand risk in 13 clicks

More Read

Image
IT Doesn’t Matter… Until It Does
Five Segmentation Must-Dos
4 Ways to Distribute Your Error Reports
As Data.gov Goes Dark, 50 Startups Prepare to Take its Place
Social Media, Corporate Decisions and Analytics
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

student learning AI
Advanced Degrees Still Matter in an AI-Driven Job Market
Artificial Intelligence Exclusive
mobile device farm
How Mobile Device Farms Strengthen Big Data Workflows
Big Data Exclusive
composable analytics
How Composable Analytics Unlocks Modular Agility for Data Teams
Analytics Big Data Exclusive
fintech startups
Why Fintech Start-Ups Struggle To Secure The Funding They Need
Infographic News

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Top 5 Reasons R is Good for you

4 Min Read

Turns out IBM’s Watson is Not a Supercomputer!

3 Min Read

Big Data and the New Face of Commerce

8 Min Read

Help Me Rethink Information

2 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?